{
  "slug": "dicks-sporting-goods-2026-09-10t18-3",
  "company": "Dick's Sporting Goods",
  "headline": "Dick's Sporting Goods pitches youth sports to CPG brands and automakers as new ad tier.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/big-box-briefing-dicks-leans-on-youth-sports-in-pitch-to-advertisers/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/dicks-sporting-goods-2026-09-10t18-3",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GOLD · Retail media network expansion · Dick's Sporting Goods\n\nDick's Sporting Goods pitches youth sports to CPG brands and automakers as new ad tier.\n\nMost physical-product brands see retail media as a tax—just another bid on top of shelf rent. Dick's is showing that retail media is actually an *audience layer* you can access if you know how to pitch it. They're not trying to beat Amazon at search ads; they're building a premium sports-community tier that traditional CPG brands would overpay for on YouTube. The move for a smart operator: if you make something athletes or their parents buy, a retail media pitch to Dick's, Dick's-equivalent chains, or even regional sports retail is cheaper than paid social right now.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/dicks-sporting-goods-2026-09-10t18-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/dicks-sporting-goods-2026-09-10t18-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/dicks-sporting-goods-2026-09-10t18-3",
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      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ GOLD · Retail media network expansion · Dick's Sporting Goods\n\nDick's Sporting Goods pitches youth sports to CPG brands and automakers as new ad tier.\n\nMost physical-product brands see retail media as a tax—just another bid on top of shelf rent. Dick's is showing that retail media is actually an *audience layer* you can access if you know how to pitch it. They're not trying to beat Amazon at search ads; they're building a premium sports-community tier that traditional CPG brands would overpay for on YouTube. The move for a smart operator: if you make something athletes or their parents buy, a retail media pitch to Dick's, Dick's-equivalent chains, or even regional sports retail is cheaper than paid social right now.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/dicks-sporting-goods-2026-09-10t18-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/dicks-sporting-goods-2026-09-10t18-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/dicks-sporting-goods-2026-09-10t18-3",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GOLD · Retail media network expansion · Dick's Sporting Goods\n\nDick's Sporting Goods pitches youth sports to CPG brands and automakers as new ad tier.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/dicks-sporting-goods-2026-09-10t18-3",
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      "label": "Substack · Fending",
      "title": "Dick's Sporting Goods pitches youth sports to CPG brands and automakers as new ad tier.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nDick's Sporting Goods' advertising division is recruiting CPG brands, quick-service restaurants, and automakers to run in-store and digital campaigns, per Modern Retail, positioning sports retail as a new premium ad platform.\nHere's the cool part — the lever almost everyone misses (and you don't have to): retail media networks that sell based on in-store foot-traffic identity (not purchase data) can charge premium rates because the audience is pre-filtered. If you sell sports products, energy products, or youth-oriented goods, pitch Dick's or similar retail ad networks NOT for shelf placement but for a co-branded \"athlete picks\" display or sponsored coach-training content in-store. Don't buy the ad network first; propose the content first. Show them the co-brand, then negotiate the ad rate. The inventory is cheaper early, and the proof-of-concept lets you scale.\nWhat that means for you: Most physical-product brands see retail media as a tax—just another bid on top of shelf rent. Dick's is showing that retail media is actually an *audience layer* you can access if you know how to pitch it. They're not trying to beat Amazon at search ads; they're building a premium sports-community tier that traditional CPG brands would overpay for on YouTube. The move for a smart operator: if you make something athletes or their parents buy, a retail media pitch to Dick's, Dick's-equivalent chains, or even regional sports retail is cheaper than paid social right now.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/big-box-briefing-dicks-leans-on-youth-sports-in-pitch-to-advertisers/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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