{
  "slug": "digiday-research-cohort-2026-07-28t18-6",
  "company": "Digiday research cohort",
  "headline": "Brands are expanding creator marketing to seasonal campaigns, product launches, and product development.",
  "topic": "{Stash Edge — Community Play}",
  "source_name": "Digiday",
  "source_url": "https://digiday.com/marketing/d-research-brands-expand-creator-marketing-strategies/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/digiday-research-cohort-2026-07-28t18-6",
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      "body": "{Stash Edge — Community Play}\n◆ GRAPHITE · Creator involvement in product design · Digiday research cohort\n\nBrands are expanding creator marketing to seasonal campaigns, product launches, and product development.\n\nBrands treat creators like billboards. Smart brands treat them like beta testers and co-designers. If a creator helps build the product, their fans will buy it because the creator's judgment is on the line, not just their paycheck.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/digiday-research-cohort-2026-07-28t18-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/digiday-research-cohort-2026-07-28t18-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/digiday-research-cohort-2026-07-28t18-6",
      "chars": 884,
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      "alt_body": "{Stash Edge — Community Play}\n◆ GRAPHITE · Creator involvement in product design · Digiday research cohort\n\nBrands are expanding creator marketing to seasonal campaigns, product launches, and product development.\n\nBrands treat creators like billboards. Smart brands treat them like beta testers and co-designers. If a creator helps build the product, their fans will buy it because the creator's judgment is on the line, not just their paycheck.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/digiday-research-cohort-2026-07-28t18-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/digiday-research-cohort-2026-07-28t18-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/digiday-research-cohort-2026-07-28t18-6",
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      "body": "{Stash Edge — Community Play}\n◆ GRAPHITE · Creator involvement in product design · Digiday research cohort\n\nBrands are expanding creator marketing to seasonal campaigns, product…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/digiday-research-cohort-2026-07-28t18-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Brands are expanding creator marketing to seasonal campaigns, product launches, and product development.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nDigiday research shows brands are partnering with creators not just for campaigns and launches, but to help develop new products, expanding the creator role beyond marketing into R&D, per the research report.\nHere's the cool part — the lever almost everyone misses (and you don't have to): involve creators in the design conversation, not the marketing conversation. Pick two or three creators who know your category, ask them to co-design a new SKU (not just review it), and promise them a revenue share or equity stake. Their audience will buy because they feel ownership. Their input will also keep you from building something nobody wants. Do this: pick your three most engaged creators, draft a one-pager on a product idea, and invite them to iterate before you tooling. The feedback is free and the co-sell is automatic.\nWhat that means for you: Brands treat creators like billboards. Smart brands treat them like beta testers and co-designers. If a creator helps build the product, their fans will buy it because the creator's judgment is on the line, not just their paycheck.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Digiday: https://digiday.com/marketing/d-research-brands-expand-creator-marketing-strategies/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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