{
  "slug": "disney-d23-event-2026-08-04t15-3",
  "company": "Disney (D23 Event)",
  "headline": "Exclusive merchandise drops tied to fan events drive retail traffic and community buy-in.",
  "topic": "{Stash Edge — Scarcity & Drops}",
  "source_name": "D23",
  "source_url": "https://news.google.com/rss/articles/CBMisAFBVV95cUxNSmF6clpaVld0WDMwRlZWN1AxZzlIZ3dkdlNUNjZpWS1EWXZIWDQ4cE1jRXVkdmY2cXozUGxnal8zeHFyYzkzdkJuQUtQSC1Ham11bXpDcW01Z2ZLbGdsQTEtZUZKb2FITzdXTVdzb1pJOG1YdDlIYUJydERreVFBSWQ0Ym5DTWUzRE9fMVpNYXVTM29CREhNbmZfaU9QQXlmTTZqTFpLRUJxR2prY2pMUg?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/disney-d23-event-2026-08-04t15-3",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Scarcity & Drops}\n◆ GOLD · Event-exclusive SKUs announced in advance · Disney (D23 Event)\n\nExclusive merchandise drops tied to fan events drive retail traffic and community buy-in.\n\nD23 isn't selling merchandise — it's selling access. The real move is creating reasons for people to show up in person when everything could theoretically be shipped. A one-person brand can do this at a single farmers market or pop-up: reserve your best colorway, your signed version, or your bundle for in-person only. Tell people on email and social: 'These three items available at the booth this Saturday only.' You'll drive foot traffic and higher per-person spend because people feel they're unlocking something unavailable anywhere else.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/disney-d23-event-2026-08-04t15-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/disney-d23-event-2026-08-04t15-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/disney-d23-event-2026-08-04t15-3",
      "chars": 1158,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Scarcity & Drops}\n◆ GOLD · Event-exclusive SKUs announced in advance · Disney (D23 Event)\n\nExclusive merchandise drops tied to fan events drive retail traffic and community buy-in.\n\nD23 isn't selling merchandise — it's selling access. The real move is creating reasons for people to show up in person when everything could theoretically be shipped. A one-person brand can do this at a single farmers market or pop-up: reserve your best colorway, your signed version, or your bundle for in-person only. Tell people on email and social: 'These three items available at the booth this Saturday only.' You'll drive foot traffic and higher per-person spend because people feel they're unlocking something unavailable anywhere else.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/disney-d23-event-2026-08-04t15-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/disney-d23-event-2026-08-04t15-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/disney-d23-event-2026-08-04t15-3",
      "alt_chars": 1158,
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Scarcity & Drops}\n◆ GOLD · Event-exclusive SKUs announced in advance · Disney (D23 Event)\n\nExclusive merchandise drops tied to fan events drive retail traffic and community buy-in.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/disney-d23-event-2026-08-04t15-3",
      "chars": 300,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Exclusive merchandise drops tied to fan events drive retail traffic and community buy-in.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nDisney announced exclusive merchandise and new shopping experiences coming to D23, its annual fan event. The exclusivity of items available only at the event creates urgency for ticket purchase and attendance.\nHere's the cool part — the lever almost everyone misses (and you don't have to): tie your product drops to a physical location or event that exists for a limited time. Don't pre-announce all the SKUs — announce one or two, then reveal the full lineup only at the event. This keeps the incentive to attend or watch live. If you run a pop-up, a market booth, or a brand event, reserve the best 20% of your inventory for that location only. No online pre-order. The scarcity of the event drives the scarcity of the product.\nWhat that means for you: D23 isn't selling merchandise — it's selling access. The real move is creating reasons for people to show up in person when everything could theoretically be shipped. A one-person brand can do this at a single farmers market or pop-up: reserve your best colorway, your signed version, or your bundle for in-person only. Tell people on email and social: 'These three items available at the booth this Saturday only.' You'll drive foot traffic and higher per-person spend because people feel they're unlocking something unavailable anywhere else.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — D23: https://news.google.com/rss/articles/CBMisAFBVV95cUxNSmF6clpaVld0WDMwRlZWN1AxZzlIZ3dkdlNUNjZpWS1EWXZIWDQ4cE1jRXVkdmY2cXozUGxnal8zeHFyYzkzdkJuQUtQSC1Ham11bXpDcW01Z2ZLbGdsQTEtZUZKb2FITzdXTVdzb1pJOG1YdDlIYUJydERreVFBSWQ0Ym5DTWUzRE9fMVpNYXVTM29CREhNbmZfaU9QQXlmTTZqTFpLRUJxR2prY2pMUg?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2217,
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}