{
  "slug": "disney-d23-event-2026-08-05t03-5",
  "company": "Disney (D23 Event)",
  "headline": "Exclusive branded objects at D23 fan event ties new experiences to retail.",
  "topic": "{Stash Edge — Event & Experiential}",
  "source_name": "D23",
  "source_url": "https://news.google.com/rss/articles/CBMisAFBVV95cUxNSmF6clpaVld0WDMwRlZWN1AxZzlIZ3dkdlNUNjZpWS1EWXZIWDQ4cE1jRXVkdmY2cXozUGxnal8zeHFyYzkzdkJuQUtQSC1Ham11bXpDcW01Z2ZLbGdsQTEtZUZKb2FITzdXTVdzb1pJOG1YdDlIYUJydERreVFBSWQ0Ym5DTWUzRE9fMVpNYXVTM29CREhNbmZfaU9QQXlmTTZqTFpLRUJxR2prY2pMUg",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/disney-d23-event-2026-08-05t03-5",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Event & Experiential}\n◆ STEEL · Event-exclusive merchandise strategy · Disney (D23 Event)\n\nExclusive branded objects at D23 fan event ties new experiences to retail.\n\nMost brands use events as PR stages. Disney uses events as retail floors. The difference is scarcity and exclusivity. If you run an event or sponsor one, the real money is in the branded objects that attendees cannot get at home. That exclusivity is worth a 20% price premium and zero discounting.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/disney-d23-event-2026-08-05t03-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/disney-d23-event-2026-08-05t03-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/disney-d23-event-2026-08-05t03-5",
      "chars": 896,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Event & Experiential}\n◆ STEEL · Event-exclusive merchandise strategy · Disney (D23 Event)\n\nExclusive branded objects at D23 fan event ties new experiences to retail.\n\nMost brands use events as PR stages. Disney uses events as retail floors. The difference is scarcity and exclusivity. If you run an event or sponsor one, the real money is in the branded objects that attendees cannot get at home. That exclusivity is worth a 20% price premium and zero discounting.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/disney-d23-event-2026-08-05t03-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/disney-d23-event-2026-08-05t03-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/disney-d23-event-2026-08-05t03-5",
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Event & Experiential}\n◆ STEEL · Event-exclusive merchandise strategy · Disney (D23 Event)\n\nExclusive branded objects at D23 fan event ties new experiences to retail.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/disney-d23-event-2026-08-05t03-5",
      "chars": 285,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Exclusive branded objects at D23 fan event ties new experiences to retail.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nDisney announced new shopping experiences and exclusive merchandise coming to D23, its flagship fan event, per D23.\nHere's the cool part — the lever almost everyone misses (and you don't have to): event-exclusive branded objects is a funnel from awareness to purchase in one day. There is no waitlist, no shipping delay, no restocks. The fan buys at the event or does not buy at all. Run this play by reserving 30% of your event merchandise budget for items that are not available anywhere else (not even online after the event). Price them 15-25% higher than retail equivalents. Measure sell-through rate, not revenue—if 80%+ of exclusive stock sells, the pricing and selection are correct.\nWhat that means for you: Most brands use events as PR stages. Disney uses events as retail floors. The difference is scarcity and exclusivity. If you run an event or sponsor one, the real money is in the branded objects that attendees cannot get at home. That exclusivity is worth a 20% price premium and zero discounting.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — D23: https://news.google.com/rss/articles/CBMisAFBVV95cUxNSmF6clpaVld0WDMwRlZWN1AxZzlIZ3dkdlNUNjZpWS1EWXZIWDQ4cE1jRXVkdmY2cXozUGxnal8zeHFyYzkzdkJuQUtQSC1Ham11bXpDcW01Z2ZLbGdsQTEtZUZKb2FITzdXTVdzb1pJOG1YdDlIYUJydERreVFBSWQ0Ym5DTWUzRE9fMVpNYXVTM29CREhNbmZfaU9QQXlmTTZqTFpLRUJxR2prY2pMUg.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 1926,
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    }
  }
}