{
  "slug": "disney-d23-event-2026-08-05t12-4",
  "company": "Disney (D23 Event)",
  "headline": "Disney announced exclusive merchandise and shopping experiences at D23 fan event.",
  "topic": "{Stash Edge — Event & Experiential}",
  "source_name": "D23",
  "source_url": "https://news.google.com/rss/articles/CBMisAFBVV95cUxNSmF6clpaVld0WDMwRlZWN1AxZzlIZ3dkdlNUNjZpWS1EWXZIWDQ4cE1jRXVkdmY2cXozUGxnal8zeHFyYzkzdkJuQUtQSC1Ham11bXpDcW01Z2ZLbGdsQTEtZUZKb2FITzdXTVdzb1pJOG1YdDlIYUJydERreVFBSWQ0Ym5DTWUzRE9fMVpNYXVTM29CREhNbmZfaU9QQXlmTTZqTFpLRUJxR2prY2pMUg?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/disney-d23-event-2026-08-05t12-4",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Event & Experiential}\n◆ SILVER · Event-driven retail and experiential · Disney (D23 Event)\n\nDisney announced exclusive merchandise and shopping experiences at D23 fan event.\n\nMost brands treat events as a place to hand out samples and take photos. Disney treated D23 as a retail location with a captive, high-intent audience. Fans came for the experience; they stayed to buy things they couldn't get anywhere else. If you have an event—a pop-up, a conference booth, a community gathering—you already have the rarest asset in retail: people who chose to be in the same room as your brand. Price accordingly and make the inventory exclusive.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/disney-d23-event-2026-08-05t12-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/disney-d23-event-2026-08-05t12-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/disney-d23-event-2026-08-05t12-4",
      "chars": 1071,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Event & Experiential}\n◆ SILVER · Event-driven retail and experiential · Disney (D23 Event)\n\nDisney announced exclusive merchandise and shopping experiences at D23 fan event.\n\nMost brands treat events as a place to hand out samples and take photos. Disney treated D23 as a retail location with a captive, high-intent audience. Fans came for the experience; they stayed to buy things they couldn't get anywhere else. If you have an event—a pop-up, a conference booth, a community gathering—you already have the rarest asset in retail: people who chose to be in the same room as your brand. Price accordingly and make the inventory exclusive.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/disney-d23-event-2026-08-05t12-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/disney-d23-event-2026-08-05t12-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/disney-d23-event-2026-08-05t12-4",
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      "label": "Bluesky",
      "body": "{Stash Edge — Event & Experiential}\n◆ SILVER · Event-driven retail and experiential · Disney (D23 Event)\n\nDisney announced exclusive merchandise and shopping experiences at D23 fan event.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/disney-d23-event-2026-08-05t12-4",
      "chars": 293,
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    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Disney announced exclusive merchandise and shopping experiences at D23 fan event.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer D23, Disney announced new shopping experiences and exclusive merchandise at the D23 fan event, combining physical presence with scarcity.\nHere's the cool part — the lever almost everyone misses (and you don't have to): use physical events as exclusive retail channels, not just marketing touchpoints. Price exclusive merchandise higher at events because the buyer has already paid for attendance and traveled to be there. They're committed. If you sell physical products and host or sponsor events, reserve the best SKUs, the limited colorways, and the exclusive bundles for the event floor. Announce them beforehand so attendees know what they're coming for. The event becomes the reason to buy, not just the reason to show up.\nWhat that means for you: Most brands treat events as a place to hand out samples and take photos. Disney treated D23 as a retail location with a captive, high-intent audience. Fans came for the experience; they stayed to buy things they couldn't get anywhere else. If you have an event—a pop-up, a conference booth, a community gathering—you already have the rarest asset in retail: people who chose to be in the same room as your brand. Price accordingly and make the inventory exclusive.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — D23: https://news.google.com/rss/articles/CBMisAFBVV95cUxNSmF6clpaVld0WDMwRlZWN1AxZzlIZ3dkdlNUNjZpWS1EWXZIWDQ4cE1jRXVkdmY2cXozUGxnal8zeHFyYzkzdkJuQUtQSC1Ham11bXpDcW01Z2ZLbGdsQTEtZUZKb2FITzdXTVdzb1pJOG1YdDlIYUJydERreVFBSWQ0Ym5DTWUzRE9fMVpNYXVTM29CREhNbmZfaU9QQXlmTTZqTFpLRUJxR2prY2pMUg?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}