{
  "slug": "dollar-shave-club-2026-07-07t09-5",
  "company": "Dollar Shave Club",
  "headline": "Makes 90% of advertising in-house; AI coming for the remaining 10%.",
  "topic": "{Stash Edge — Email & DM Funnel}",
  "source_name": "Digiday",
  "source_url": "https://digiday.com/marketing/dollar-shave-clubs-bet-ai-makes-agencies-optional-not-obsolete/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/dollar-shave-club-2026-07-07t09-5",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Email & DM Funnel}\n◆ STEEL · In-house ad production replacing agencies · Dollar Shave Club\n\nMakes 90% of advertising in-house; AI coming for the remaining 10%.\n\nif you are spending more than 20% of media budget on agency fees, you are leaving margin on the floor. Build a freelance creative cell (one copywriter, one designer) and assign them 70% of your media work. Use Midjourney or Claude for the remaining 30%. For a $100k monthly media budget, this cuts $20–30k in agency spend and redirects it to media. This week: audit your last three months of agency invoices. If they exceed 20% of media spend, cold-call three freelance creatives (Upwork, freelancer boards, Twitter) with a retainer offer at 40% of what the agency charged.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/dollar-shave-club-2026-07-07t09-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/dollar-shave-club-2026-07-07t09-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/dollar-shave-club-2026-07-07t09-5",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Email & DM Funnel}\n◆ STEEL · In-house ad production replacing agencies · Dollar Shave Club\n\nMakes 90% of advertising in-house; AI coming for the remaining 10%.\n\nif you are spending more than 20% of media budget on agency fees, you are leaving margin on the floor. Build a freelance creative cell (one copywriter, one designer) and assign them 70% of your media work. Use Midjourney or Claude for the remaining 30%. For a $100k monthly media budget, this cuts $20–30k in agency spend and redirects it to media. This week: audit your last three months of agency invoices. If they exceed 20% of media spend, cold-call three freelance creatives (Upwork, freelancer boards, Twitter) with a retainer offer at 40% of what the agency charged.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/dollar-shave-club-2026-07-07t09-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/dollar-shave-club-2026-07-07t09-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/dollar-shave-club-2026-07-07t09-5",
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Email & DM Funnel}\n◆ STEEL · In-house ad production replacing agencies · Dollar Shave Club\n\nMakes 90% of advertising in-house; AI coming for the remaining 10%.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/dollar-shave-club-2026-07-07t09-5",
      "chars": 280,
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    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Makes 90% of advertising in-house; AI coming for the remaining 10%.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nDollar Shave Club produces 90% of its advertising in-house, per Digiday. The brand is using AI to cover the remaining 10% that traditionally required outside agencies.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you are spending more than 20% of media budget on agency fees, you are leaving margin on the floor. Build a freelance creative cell (one copywriter, one designer) and assign them 70% of your media work. Use Midjourney or Claude for the remaining 30%. For a $100k monthly media budget, this cuts $20–30k in agency spend and redirects it to media. This week: audit your last three months of agency invoices. If they exceed 20% of media spend, cold-call three freelance creatives (Upwork, freelancer boards, Twitter) with a retainer offer at 40% of what the agency charged.\nWhat that means for you: if you are spending more than 20% of media budget on agency fees, you are leaving margin on the floor. Build a freelance creative cell (one copywriter, one designer) and assign them 70% of your media work. Use Midjourney or Claude for the remaining 30%. For a $100k monthly media budget, this cuts $20–30k in agency spend and redirects it to media. This week: audit your last three months of agency invoices. If they exceed 20% of media spend, cold-call three freelance creatives (Upwork, freelancer boards, Twitter) with a retainer offer at 40% of what the agency charged.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Digiday: https://digiday.com/marketing/dollar-shave-clubs-bet-ai-makes-agencies-optional-not-obsolete/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}