{
  "slug": "doordash-2026-08-09t12-5",
  "company": "DoorDash",
  "headline": "DoorDash Ads launches interest and retailer targeting for CPG brands, narrowing ad scope.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "DoorDash",
  "source_url": "https://news.google.com/rss/articles/CBMilgFBVV95cUxOUWNUZ2hiUGFhWmRfSmV5bmNGcGgtQ0h5VjQyNVpDQzBFSC1WQkpOVEs5V2QxVHVYSkFnMW0wWkhjOEE4eWZEQU41UVpVbU1WTj",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/doordash-2026-08-09t12-5",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ STEEL · Platform feature launch · DoorDash\n\nDoorDash Ads launches interest and retailer targeting for CPG brands, narrowing ad scope.\n\nMost CPG brands still think of DoorDash as a media platform where they blast a discount to everybody. It is not. It is a targeting precision tool now. The retailer targeting feature means you can run a different message for the Whole Foods customer versus the Kroger customer, all in the same city. Use it.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/doordash-2026-08-09t12-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/doordash-2026-08-09t12-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/doordash-2026-08-09t12-5",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Distribution Play}\n◆ STEEL · Platform feature launch · DoorDash\n\nDoorDash Ads launches interest and retailer targeting for CPG brands, narrowing ad scope.\n\nMost CPG brands still think of DoorDash as a media platform where they blast a discount to everybody. It is not. It is a targeting precision tool now. The retailer targeting feature means you can run a different message for the Whole Foods customer versus the Kroger customer, all in the same city. Use it.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/doordash-2026-08-09t12-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/doordash-2026-08-09t12-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/doordash-2026-08-09t12-5",
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      "body": "{Stash Edge — Distribution Play}\n◆ STEEL · Platform feature launch · DoorDash\n\nDoorDash Ads launches interest and retailer targeting for CPG brands, narrowing ad scope.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/doordash-2026-08-09t12-5",
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    "substack": {
      "label": "Substack · Fending",
      "title": "DoorDash Ads launches interest and retailer targeting for CPG brands, narrowing ad scope.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nDoorDash rolled out interest-based targeting and retailer-specific targeting for CPG advertisers, documented by DoorDash, enabling granular audience filtering on the platform.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you sell CPG through DoorDash, use the retailer targeting to test a 2-week promotion in one chain's delivery zone at a time. Start with your top 3 retail partners by volume. Run the same ad creative, same offer, across all three zones, but measure by retailer. The data tells you which partner's customer base responds to your message. Roll out the winning offer to that partner's full zone next month. Do not spray-and-pray across all retailers at once.\nWhat that means for you: Most CPG brands still think of DoorDash as a media platform where they blast a discount to everybody. It is not. It is a targeting precision tool now. The retailer targeting feature means you can run a different message for the Whole Foods customer versus the Kroger customer, all in the same city. Use it.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — DoorDash: https://news.google.com/rss/articles/CBMilgFBVV95cUxOUWNUZ2hiUGFhWmRfSmV5bmNGcGgtQ0h5VjQyNVpDQzBFSC1WQkpOVEs5V2QxVHVYSkFnMW0wWkhjOEE4eWZEQU41UVpVbU1WTj.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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