{
  "slug": "doordash-ads-2026-06-22t12-2",
  "company": "DoorDash Ads",
  "headline": "DoorDash Ads adds interest targeting and category share data for CPG brands.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "DoorDash",
  "source_url": "https://news.google.com/rss/articles/CBMilgFBVV95cUxOUWNUZ2hiUGFhWmRfSmV5bmNGcGgtQ0h5VjQyNVpDQzBFSC1WQkpOVEs5V2QxVHVYSkFnMW0wWkhjOEE4eWZEQU45UVpVbU1WTj?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/doordash-ads-2026-06-22t12-2",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Ads platform expansion · DoorDash Ads\n\nDoorDash Ads adds interest targeting and category share data for CPG brands.\n\nDoorDash just handed CPG brands a playbook that traditional media buyers do not have: real-time competitive share data on a platform where customers are actively buying. Most brands are still buying awareness on Facebook. Smart ones will move budget here because the consumer is already in a shopping app, and you know exactly where you rank. That context is gold.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/doordash-ads-2026-06-22t12-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/doordash-ads-2026-06-22t12-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/doordash-ads-2026-06-22t12-2",
      "chars": 933,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Ads platform expansion · DoorDash Ads\n\nDoorDash Ads adds interest targeting and category share data for CPG brands.\n\nDoorDash just handed CPG brands a playbook that traditional media buyers do not have: real-time competitive share data on a platform where customers are actively buying. Most brands are still buying awareness on Facebook. Smart ones will move budget here because the consumer is already in a shopping app, and you know exactly where you rank. That context is gold.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/doordash-ads-2026-06-22t12-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/doordash-ads-2026-06-22t12-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/doordash-ads-2026-06-22t12-2",
      "alt_chars": 933,
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Ads platform expansion · DoorDash Ads\n\nDoorDash Ads adds interest targeting and category share data for CPG brands.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/doordash-ads-2026-06-22t12-2",
      "chars": 263,
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    "substack": {
      "label": "Substack · Fending",
      "title": "DoorDash Ads adds interest targeting and category share data for CPG brands.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nDoorDash Ads launched interest targeting, retailer targeting, and category share insights, expanding its native advertising toolset for CPG brands to run targeted promotional campaigns within the delivery app.\nHere's the cool part — the lever almost everyone misses (and you don't have to): interest targeting on a delivery app means you reach people actively hungry for your category, at the moment they are shopping for food—not scrolling social. Your ad appears when intent is highest. Pair this with category share data and you can bid defensively in markets where you lead, and aggressively where you are behind. Run this in 3-5 metros first, measure share lift, then scale. The cost-per-order on DoorDash is often lower than social because the customer is already in a buying mindset.\nWhat that means for you: DoorDash just handed CPG brands a playbook that traditional media buyers do not have: real-time competitive share data on a platform where customers are actively buying. Most brands are still buying awareness on Facebook. Smart ones will move budget here because the consumer is already in a shopping app, and you know exactly where you rank. That context is gold.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — DoorDash: https://news.google.com/rss/articles/CBMilgFBVV95cUxOUWNUZ2hiUGFhWmRfSmV5bmNGcGgtQ0h5VjQyNVpDQzBFSC1WQkpOVEs5V2QxVHVYSkFnMW0wWkhjOEE4eWZEQU45UVpVbU1WTj?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 1974,
      "limit": 0
    }
  }
}