{
  "slug": "doordash-ads-2026-06-27t03-3",
  "company": "DoorDash Ads",
  "headline": "DoorDash Ads adds interest and retailer targeting; CPG brands now bid on category share",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "DoorDash",
  "source_url": "https://news.google.com/rss/articles/CBMilgFBVV95cUxOUWNUZ2hiUGFhWmRfSmV5bmNGcGgtQ0h5VjQyNVpDQzBFSC1WQkpOVEs5V2QxVHVYSkFnMW0wWkhjOEE4eWZEQU45UVpVbU1WTjRkT3dOOE01VUlyc0dPNEJHQmZfcU5jVlc3bmxPSzlKcjZjdlF1bjhjWXd3T0lRdGc4Zm51TF9nUzRYaUJBYVB4WG1XMUA?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/doordash-ads-2026-06-27t03-3",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GOLD · Interest Targeting, Retailer Targeting, Category Share Insights launch · DoorDash Ads\n\nDoorDash Ads adds interest and retailer targeting; CPG brands now bid on category share.\n\nMost operators still think DoorDash is a channel to buy delivery orders. This is different — it's a way to map retail shelf velocity by zip and then outbid competitors in those zips for customer mindshare right before they order. You're turning grocery media from guesswork into a real-time, retailer-mapped auction. The data DoorDash is giving you now (category share by retailer) is what used to cost $50K in Nielsen reports. If you're not running category-share tests on DoorDash, you're leaving retailer velocity insights on the table.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/doordash-ads-2026-06-27t03-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/doordash-ads-2026-06-27t03-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/doordash-ads-2026-06-27t03-3",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ GOLD · Interest Targeting, Retailer Targeting, Category Share Insights launch · DoorDash Ads\n\nDoorDash Ads adds interest and retailer targeting; CPG brands now bid on category share.\n\nMost operators still think DoorDash is a channel to buy delivery orders. This is different — it's a way to map retail shelf velocity by zip and then outbid competitors in those zips for customer mindshare right before they order. You're turning grocery media from guesswork into a real-time, retailer-mapped auction. The data DoorDash is giving you now (category share by retailer) is what used to cost $50K in Nielsen reports. If you're not running category-share tests on DoorDash, you're leaving retailer velocity insights on the table.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/doordash-ads-2026-06-27t03-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/doordash-ads-2026-06-27t03-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/doordash-ads-2026-06-27t03-3",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GOLD · Interest Targeting, Retailer Targeting, Category Share Insights launch · DoorDash Ads\n\nDoorDash Ads adds interest and retailer targeting; CPG brands now…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/doordash-ads-2026-06-27t03-3",
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    "substack": {
      "label": "Substack · Fending",
      "title": "DoorDash Ads adds interest and retailer targeting; CPG brands now bid on category share",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nDoorDash Ads launched interest-based targeting and retailer-level targeting capabilities, allowing CPG brands to measure and optimize category share in real time at the point of sale, shifting spend accountability from reach to conversion at retail.\nHere's the cool part — the lever almost everyone misses (and you don't have to): run a two-week test on DoorDash Ads targeting one ZIP code where you know a competitor is strong. Use retailer targeting to show ads only to shoppers in that ZIP buying from competitors' retailers. Bid the CPM aggressively and measure shelf velocity before and after. If your category-share data from DoorDash shows a +2–3% lift in your retailer's conversions, scale to five ZIPs. You're not buying brand awareness; you're buying competitor-displacement at the moment the shopper is hungry and ordering. Lower ROAS threshold, but much faster payback.\nWhat that means for you: Most operators still think DoorDash is a channel to buy delivery orders. This is different — it's a way to map retail shelf velocity by zip and then outbid competitors in those zips for customer mindshare right before they order. You're turning grocery media from guesswork into a real-time, retailer-mapped auction. The data DoorDash is giving you now (category share by retailer) is what used to cost $50K in Nielsen reports. If you're not running category-share tests on DoorDash, you're leaving retailer velocity insights on the table.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — DoorDash: https://news.google.com/rss/articles/CBMilgFBVV95cUxOUWNUZ2hiUGFhWmRfSmV5bmNGcGgtQ0h5VjQyNVpDQzBFSC1WQkpOVEs5V2QxVHVYSkFnMW0wWkhjOEE4eWZEQU45UVpVbU1WTjRkT3dOOE01VUlyc0dPNEJHQmZfcU5jVlc3bmxPSzlKcjZjdlF1bjhjWXd3T0lRdGc4Zm51TF9nUzRYaUJBYVB4WG1XMUA?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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