{
  "slug": "doordash-ads-2026-06-29t18-5",
  "company": "DoorDash Ads",
  "headline": "DoorDash added interest and retailer targeting to CPG brand ad tools.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "DoorDash",
  "source_url": "https://news.google.com/rss/articles/CBMilgFBVV95cUxOUWNUZ2hiUGFhWmRfSmV5bmNGcGgtQ0h5VjQyNVpDQzBFSC1WQkpOVEs5V2QxVHVYSkFnMW0wWkhjOEE4eWZEQU45UVpVbU1WTj",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/doordash-ads-2026-06-29t18-5",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ STEEL · New ad-targeting capabilities for CPG brands · DoorDash Ads\n\nDoorDash added interest and retailer targeting to CPG brand ad tools.\n\nDoorDash Ads is the ad platform that most packaged-goods teams are still sleeping on. It's not as crowded as Amazon or Google, the shopper is in a purchase mindset (they're ordering from a grocery store), and the interest-targeting is clean. If you sell anything that lives in a supermarket or drugstore, test this channel before you scale Google Shopping.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/doordash-ads-2026-06-29t18-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/doordash-ads-2026-06-29t18-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/doordash-ads-2026-06-29t18-5",
      "chars": 937,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Distribution Play}\n◆ STEEL · New ad-targeting capabilities for CPG brands · DoorDash Ads\n\nDoorDash added interest and retailer targeting to CPG brand ad tools.\n\nDoorDash Ads is the ad platform that most packaged-goods teams are still sleeping on. It's not as crowded as Amazon or Google, the shopper is in a purchase mindset (they're ordering from a grocery store), and the interest-targeting is clean. If you sell anything that lives in a supermarket or drugstore, test this channel before you scale Google Shopping.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/doordash-ads-2026-06-29t18-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/doordash-ads-2026-06-29t18-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/doordash-ads-2026-06-29t18-5",
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Distribution Play}\n◆ STEEL · New ad-targeting capabilities for CPG brands · DoorDash Ads\n\nDoorDash added interest and retailer targeting to CPG brand ad tools.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/doordash-ads-2026-06-29t18-5",
      "chars": 275,
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    "substack": {
      "label": "Substack · Fending",
      "title": "DoorDash added interest and retailer targeting to CPG brand ad tools.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer DoorDash, the platform launched interest targeting, retailer-specific targeting, and category share insights for CPG brands using DoorDash Ads, expanding the precision available to packaged-goods marketers on a delivery platform.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you sell packaged goods (bars, snacks, wellness, household), DoorDash Ads is now a channel you can test with surgical precision. Set up a campaign targeting 'health-conscious' shoppers in your core retailers (Whole Foods, Kroger, Target) in your top 3 geographies. Budget $500–$1,000 for the first 14 days. Track the CPA against Amazon Ads and Google. DoorDash's interest-targeting likely has higher intent than generic display, so your conversion will be better. Use category share insights to find white space.\nWhat that means for you: DoorDash Ads is the ad platform that most packaged-goods teams are still sleeping on. It's not as crowded as Amazon or Google, the shopper is in a purchase mindset (they're ordering from a grocery store), and the interest-targeting is clean. If you sell anything that lives in a supermarket or drugstore, test this channel before you scale Google Shopping.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — DoorDash: https://news.google.com/rss/articles/CBMilgFBVV95cUxOUWNUZ2hiUGFhWmRfSmV5bmNGcGgtQ0h5VjQyNVpDQzBFSC1WQkpOVEs5V2QxVHVYSkFnMW0wWkhjOEE4eWZEQU45UVpVbU1WTj.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2001,
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}