{
  "slug": "doordash-ads-adidas-2026-08-14t00-6",
  "company": "DoorDash Ads & adidas",
  "headline": "Advertising platforms expand targeting capabilities for CPG and brand scale.",
  "topic": "{Stash Edge — Influencer & Seeding}",
  "source_name": "DoorDash",
  "source_url": "https://news.google.com/rss/articles/CBMilgFBVV95cUxOUWNUZ2hiUGFhWmRfSmV5bmNGcGgtQ0h5VjQyNVpDQzBFSC1WQkpOVEs5V2QxVHVYSkFnMW0wWkhjOEE4eWZEQU45UVpVbU1WTj",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/doordash-ads-adidas-2026-08-14t00-6",
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    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ GRAPHITE · Advertising platform feature expansion · DoorDash Ads & adidas\n\nAdvertising platforms expand targeting capabilities for CPG and brand scale.\n\nPlatforms are vertical integration now. They own the customer, the transaction, and soon the media. If you're trying to reach affluent, repeat-purchase customers, going through DoorDash Ads reaches them cheaper than building that audience cold on paid social. Adidas scaled because they own both ends of the transaction—product and audience. If you sell physical products and you're not exploring owned-platform media (DoorDash, Instacart, Amazon), you're paying full price for reach that cost those platforms pennies to deliver.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/doordash-ads-adidas-2026-08-14t00-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/doordash-ads-adidas-2026-08-14t00-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/doordash-ads-adidas-2026-08-14t00-6",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Influencer & Seeding}\n◆ GRAPHITE · Advertising platform feature expansion · DoorDash Ads & adidas\n\nAdvertising platforms expand targeting capabilities for CPG and brand scale.\n\nPlatforms are vertical integration now. They own the customer, the transaction, and soon the media. If you're trying to reach affluent, repeat-purchase customers, going through DoorDash Ads reaches them cheaper than building that audience cold on paid social. Adidas scaled because they own both ends of the transaction—product and audience. If you sell physical products and you're not exploring owned-platform media (DoorDash, Instacart, Amazon), you're paying full price for reach that cost those platforms pennies to deliver.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/doordash-ads-adidas-2026-08-14t00-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/doordash-ads-adidas-2026-08-14t00-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/doordash-ads-adidas-2026-08-14t00-6",
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      "body": "{Stash Edge — Influencer & Seeding}\n◆ GRAPHITE · Advertising platform feature expansion · DoorDash Ads & adidas\n\nAdvertising platforms expand targeting capabilities for CPG and brand scale.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/doordash-ads-adidas-2026-08-14t00-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Advertising platforms expand targeting capabilities for CPG and brand scale.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nDoorDash Ads launched interest targeting, retailer targeting, and category-share insights for CPG brands, per DoorDash, while adidas reported record 2025 revenues and continued growth momentum, per adidas Group, indicating that brands with owned-audience platforms and precision targeting are consolidating market share.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you're selling through a third-party platform (Amazon, retail distributor, marketplace), you're paying to reach audiences the platform owns. DoorDash's new targeting features mean CPG brands can now buy reach to affluent, repeat-order customers who already trust order-to-door commerce. The move: test one DoorDash Ads campaign targeting high-LTV consumers (repeat order, high spend in category) in one zip code. Start with a product trial or a discount on a higher-margin SKU. Measure orders, repeat rate, and customer profitability. If the cohort hits your LTV threshold in 60 days, scale to adjacent zip codes. The math: platform media reaches pre-qualified audiences at lower CAC than cold channels.\nWhat that means for you: Platforms are vertical integration now. They own the customer, the transaction, and soon the media. If you're trying to reach affluent, repeat-purchase customers, going through DoorDash Ads reaches them cheaper than building that audience cold on paid social. Adidas scaled because they own both ends of the transaction—product and audience. If you sell physical products and you're not exploring owned-platform media (DoorDash, Instacart, Amazon), you're paying full price for reach that cost those platforms pennies to deliver.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — DoorDash: https://news.google.com/rss/articles/CBMilgFBVV95cUxOUWNUZ2hiUGFhWmRfSmV5bmNGcGgtQ0h5VjQyNVpDQzBFSC1WQkpOVEs5V2QxVHVYSkFnMW0wWkhjOEE4eWZEQU45UVpVbU1WTj.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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