{
  "slug": "drmelaxin-2026-07-14t09-1",
  "company": "Dr.Melaxin",
  "headline": "Korean skincare moved £19M via TikTok Shop, then landed 196 Boots stores.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "Retail Times",
  "source_url": "https://retailtimes.co.uk/dr-melaxin-expands-into-196-boots-stores-following-19m-tiktok-shop-uk-success/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/drmelaxin-2026-07-14t09-1",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ DIAMOND · TikTok Shop to physical retail conversion · Dr.Melaxin\n\nKorean skincare moved £19M via TikTok Shop, then landed 196 Boots stores.\n\ndo not pitch retail on potential. Pitch them on velocity. Run 12 weeks of social commerce in a category that overlaps your target retailer's demo, document the repeat-purchase rate and the conversion, then bring that spreadsheet to the buyer. Boots did not call; Dr.Melaxin called with £19M in recent proof. The number is the door opener. Most brands ask for shelf, then try to drive traffic. This brand drove traffic first, showed the retailer the data, and the retailer called back.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/drmelaxin-2026-07-14t09-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/drmelaxin-2026-07-14t09-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/drmelaxin-2026-07-14t09-1",
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      "alt_body": "{Stash Edge — Distribution Play}\n◆ DIAMOND · TikTok Shop to physical retail conversion · Dr.Melaxin\n\nKorean skincare moved £19M via TikTok Shop, then landed 196 Boots stores.\n\ndo not pitch retail on potential. Pitch them on velocity. Run 12 weeks of social commerce in a category that overlaps your target retailer's demo, document the repeat-purchase rate and the conversion, then bring that spreadsheet to the buyer. Boots did not call; Dr.Melaxin called with £19M in recent proof. The number is the door opener. Most brands ask for shelf, then try to drive traffic. This brand drove traffic first, showed the retailer the data, and the retailer called back.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/drmelaxin-2026-07-14t09-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/drmelaxin-2026-07-14t09-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/drmelaxin-2026-07-14t09-1",
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      "body": "{Stash Edge — Distribution Play}\n◆ DIAMOND · TikTok Shop to physical retail conversion · Dr.Melaxin\n\nKorean skincare moved £19M via TikTok Shop, then landed 196 Boots stores.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/drmelaxin-2026-07-14t09-1",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Korean skincare moved £19M via TikTok Shop, then landed 196 Boots stores.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Retail Times, Dr.Melaxin generated £19M in sales through TikTok Shop UK in under a year, then secured permanent placement across 196 Boots stores nationwide—proof that social commerce converts to shelf.\nHere's the cool part — the lever almost everyone misses (and you don't have to): do not pitch retail on potential. Pitch them on velocity. Run 12 weeks of social commerce in a category that overlaps your target retailer's demo, document the repeat-purchase rate and the conversion, then bring that spreadsheet to the buyer. Boots did not call; Dr.Melaxin called with £19M in recent proof. The number is the door opener. Most brands ask for shelf, then try to drive traffic. This brand drove traffic first, showed the retailer the data, and the retailer called back.\nWhat that means for you: do not pitch retail on potential. Pitch them on velocity. Run 12 weeks of social commerce in a category that overlaps your target retailer's demo, document the repeat-purchase rate and the conversion, then bring that spreadsheet to the buyer. Boots did not call; Dr.Melaxin called with £19M in recent proof. The number is the door opener. Most brands ask for shelf, then try to drive traffic. This brand drove traffic first, showed the retailer the data, and the retailer called back.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Retail Times: https://retailtimes.co.uk/dr-melaxin-expands-into-196-boots-stores-following-19m-tiktok-shop-uk-success/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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