{
  "slug": "ebay-2026-08-29t09-3",
  "company": "eBay",
  "headline": "Q2 revenue and GMV grew even after excluding Depop acquisition gains.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "Digital Commerce 360",
  "source_url": "https://news.google.com/rss/articles/CBMiZEFVX3lxTFB2Z0FSMWJQVnYtaTNtRjhyb0FoRHNpRzZBUzg5RVVSUEViQ1RKVEJHTGpISHdPQ1ZnaF9xcXZaWHh3SzNvZGxPNy1DU0dQZkdtVEFFOG12NUZYNzdmYkpfZHJ0bFnSAWpBVV95cUxNajNnYlNGMkFOcW1UZlVQX3l3bzhfcTZtMjVVTHNsbkdjSnJ4ZUVLTk9pSlAzY0plWm9fQXFPVE1jQ2RydFRKbXpad25iZUc5cHM2NU51TW02VHZVRkxQS2dTbVY5VXIzTS1B?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/ebay-2026-08-29t09-3",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ GOLD · Organic growth acceleration post-M&A · eBay\n\nQ2 revenue and GMV grew even after excluding Depop acquisition gains.\n\nre-engagement costs less than acquisition. eBay didn't chase new buyers; they re-activated sellers who had parked inventory. A physical-product brand sitting on old customer email lists should audit who hasn't bought in 18 months and offer them a single, specific reason to return (new category, new size, new color — something genuinely new, not a generic discount). Run a campaign to 10% of that cold list first. Measure reactivation rate and AOV. If AOV on reactivated buyers matches new-buyer AOV, scale it.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/ebay-2026-08-29t09-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/ebay-2026-08-29t09-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/ebay-2026-08-29t09-3",
      "chars": 1051,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Distribution Play}\n◆ GOLD · Organic growth acceleration post-M&A · eBay\n\nQ2 revenue and GMV grew even after excluding Depop acquisition gains.\n\nre-engagement costs less than acquisition. eBay didn't chase new buyers; they re-activated sellers who had parked inventory. A physical-product brand sitting on old customer email lists should audit who hasn't bought in 18 months and offer them a single, specific reason to return (new category, new size, new color — something genuinely new, not a generic discount). Run a campaign to 10% of that cold list first. Measure reactivation rate and AOV. If AOV on reactivated buyers matches new-buyer AOV, scale it.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/ebay-2026-08-29t09-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/ebay-2026-08-29t09-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/ebay-2026-08-29t09-3",
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      "body": "{Stash Edge — Distribution Play}\n◆ GOLD · Organic growth acceleration post-M&A · eBay\n\nQ2 revenue and GMV grew even after excluding Depop acquisition gains.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/ebay-2026-08-29t09-3",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Q2 revenue and GMV grew even after excluding Depop acquisition gains.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Digital Commerce 360, eBay reported Q2 2026 revenue and GMV increases that held up independently of the Depop acquisition, indicating organic seller and buyer traction.\nHere's the cool part — the lever almost everyone misses (and you don't have to): re-engagement costs less than acquisition. eBay didn't chase new buyers; they re-activated sellers who had parked inventory. A physical-product brand sitting on old customer email lists should audit who hasn't bought in 18 months and offer them a single, specific reason to return (new category, new size, new color — something genuinely new, not a generic discount). Run a campaign to 10% of that cold list first. Measure reactivation rate and AOV. If AOV on reactivated buyers matches new-buyer AOV, scale it.\nWhat that means for you: re-engagement costs less than acquisition. eBay didn't chase new buyers; they re-activated sellers who had parked inventory. A physical-product brand sitting on old customer email lists should audit who hasn't bought in 18 months and offer them a single, specific reason to return (new category, new size, new color — something genuinely new, not a generic discount). Run a campaign to 10% of that cold list first. Measure reactivation rate and AOV. If AOV on reactivated buyers matches new-buyer AOV, scale it.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Digital Commerce 360: https://news.google.com/rss/articles/CBMiZEFVX3lxTFB2Z0FSMWJQVnYtaTNtRjhyb0FoRHNpRzZBUzg5RVVSUEViQ1RKVEJHTGpISHdPQ1ZnaF9xcXZaWHh3SzNvZGxPNy1DU0dQZkdtVEFFOG12NUZYNzdmYkpfZHJ0bFnSAWpBVV95cUxNajNnYlNGMkFOcW1UZlVQX3l3bzhfcTZtMjVVTHNsbkdjSnJ4ZUVLTk9pSlAzY0plWm9fQXFPVE1jQ2RydFRKbXpad25iZUc5cHM2NU51TW02VHZVRkxQS2dTbVY5VXIzTS1B?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}