{
  "slug": "elf-levis-and-other-brands-2026-09-03t15-6",
  "company": "E.l.f., Levi's, and other brands",
  "headline": "State fairs emerged as prime pop-up venue for heritage and beauty brands.",
  "topic": "{Stash Edge — Event & Experiential}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/state-fairs-are-the-hot-new-spot-for-pop-ups-by-brands-like-e-l-f-and-levis/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/elf-levis-and-other-brands-2026-09-03t15-6",
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      "body": "{Stash Edge — Event & Experiential}\n◆ GRAPHITE · Retail experiential at state fairs · E.l.f., Levi's, and other brands\n\nState fairs emerged as prime pop-up venue for heritage and beauty brands.\n\nstate fairs are underbooked by DTC and specialty brands. Contact your state or regional fair booking office 6-9 months ahead and secure a booth for under $5K. Beauty and apparel brands see 2-3x foot traffic in these venues compared to urban pop-ups. Set up a photo booth or sampling station — make it Instagrammable but not overdone. Sell direct from the booth and collect email. E.l.f. and Levi's are there because the CAC is low and the conversion is high. If you're apparel, beauty, or outdoor, run a state fair pop-up this fall. Reach out to fair organizers now; summer is booking season.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/elf-levis-and-other-brands-2026-09-03t15-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/elf-levis-and-other-brands-2026-09-03t15-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/elf-levis-and-other-brands-2026-09-03t15-6",
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      "alt_body": "{Stash Edge — Event & Experiential}\n◆ GRAPHITE · Retail experiential at state fairs · E.l.f., Levi's, and other brands\n\nState fairs emerged as prime pop-up venue for heritage and beauty brands.\n\nstate fairs are underbooked by DTC and specialty brands. Contact your state or regional fair booking office 6-9 months ahead and secure a booth for under $5K. Beauty and apparel brands see 2-3x foot traffic in these venues compared to urban pop-ups. Set up a photo booth or sampling station — make it Instagrammable but not overdone. Sell direct from the booth and collect email. E.l.f. and Levi's are there because the CAC is low and the conversion is high. If you're apparel, beauty, or outdoor, run a state fair pop-up this fall. Reach out to fair organizers now; summer is booking season.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/elf-levis-and-other-brands-2026-09-03t15-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/elf-levis-and-other-brands-2026-09-03t15-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/elf-levis-and-other-brands-2026-09-03t15-6",
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      "body": "{Stash Edge — Event & Experiential}\n◆ GRAPHITE · Retail experiential at state fairs · E.l.f., Levi's, and other brands\n\nState fairs emerged as prime pop-up venue for heritage and…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/elf-levis-and-other-brands-2026-09-03t15-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "State fairs emerged as prime pop-up venue for heritage and beauty brands.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Modern Retail, state fairs have become a prime pop-up location for brands like E.l.f. and Levi's, which use the venue to showcase products and reach consumers in high-traffic, trusted community settings.\nHere's the cool part — the lever almost everyone misses (and you don't have to): state fairs are underbooked by DTC and specialty brands. Contact your state or regional fair booking office 6-9 months ahead and secure a booth for under $5K. Beauty and apparel brands see 2-3x foot traffic in these venues compared to urban pop-ups. Set up a photo booth or sampling station — make it Instagrammable but not overdone. Sell direct from the booth and collect email. E.l.f. and Levi's are there because the CAC is low and the conversion is high. If you're apparel, beauty, or outdoor, run a state fair pop-up this fall. Reach out to fair organizers now; summer is booking season.\nWhat that means for you: state fairs are underbooked by DTC and specialty brands. Contact your state or regional fair booking office 6-9 months ahead and secure a booth for under $5K. Beauty and apparel brands see 2-3x foot traffic in these venues compared to urban pop-ups. Set up a photo booth or sampling station — make it Instagrammable but not overdone. Sell direct from the booth and collect email. E.l.f. and Levi's are there because the CAC is low and the conversion is high. If you're apparel, beauty, or outdoor, run a state fair pop-up this fall. Reach out to fair organizers now; summer is booking season.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/state-fairs-are-the-hot-new-spot-for-pop-ups-by-brands-like-e-l-f-and-levis/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}