{
  "slug": "email-marketing-industry-pattern-2026-06-03t09-5",
  "company": "Email marketing (industry pattern)",
  "headline": "Email ROI averages $10 to $36 per $1 spent, per 2025 Litmus study.",
  "topic": "{Stash Edge — Email & DM Funnel}",
  "source_name": "MSN Money",
  "source_url": "https://www.msn.com/en-us/money/smallbusiness/the-crm-and-email-marketing-software-metrics-that-actually-connect-to-revenue/ar-AA227wJ5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/email-marketing-industry-pattern-2026-06-03t09-5",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Email & DM Funnel}\n◆ STEEL · Email as owned-channel efficiency metric · Email marketing (industry pattern)\n\nEmail ROI averages $10 to $36 per $1 spent, per 2025 Litmus study.\n\nthe ROI gap ($10 to $36) is not about email—it's about segmentation. Brands getting $30+ per dollar are sending the same message to 4–6 different audiences (new customer, repeat buyer, cart abandon, loyalty member, winback). Run this: pull your email list into 5 segments by last-purchase-date (0–30 days, 31–90 days, 91–180 days, 181–365 days, 365+ days). Write one email offer for each. Send this week. Track which segment converts at 10%+. Repeat to that segment every 21 days.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/email-marketing-industry-pattern-2026-06-03t09-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/email-marketing-industry-pattern-2026-06-03t09-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/email-marketing-industry-pattern-2026-06-03t09-5",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Email & DM Funnel}\n◆ STEEL · Email as owned-channel efficiency metric · Email marketing (industry pattern)\n\nEmail ROI averages $10 to $36 per $1 spent, per 2025 Litmus study.\n\nthe ROI gap ($10 to $36) is not about email—it's about segmentation. Brands getting $30+ per dollar are sending the same message to 4–6 different audiences (new customer, repeat buyer, cart abandon, loyalty member, winback). Run this: pull your email list into 5 segments by last-purchase-date (0–30 days, 31–90 days, 91–180 days, 181–365 days, 365+ days). Write one email offer for each. Send this week. Track which segment converts at 10%+. Repeat to that segment every 21 days.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/email-marketing-industry-pattern-2026-06-03t09-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/email-marketing-industry-pattern-2026-06-03t09-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/email-marketing-industry-pattern-2026-06-03t09-5",
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Email & DM Funnel}\n◆ STEEL · Email as owned-channel efficiency metric · Email marketing (industry pattern)\n\nEmail ROI averages $10 to $36 per $1 spent, per 2025…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/email-marketing-industry-pattern-2026-06-03t09-5",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Email ROI averages $10 to $36 per $1 spent, per 2025 Litmus study.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nA 2025 Litmus study documented email marketing returning $10 to $36 per $1 spent, making it the highest-ROI direct channel for e-commerce brands.\nHere's the cool part — the lever almost everyone misses (and you don't have to): the ROI gap ($10 to $36) is not about email—it's about segmentation. Brands getting $30+ per dollar are sending the same message to 4–6 different audiences (new customer, repeat buyer, cart abandon, loyalty member, winback). Run this: pull your email list into 5 segments by last-purchase-date (0–30 days, 31–90 days, 91–180 days, 181–365 days, 365+ days). Write one email offer for each. Send this week. Track which segment converts at 10%+. Repeat to that segment every 21 days.\nWhat that means for you: the ROI gap ($10 to $36) is not about email—it's about segmentation. Brands getting $30+ per dollar are sending the same message to 4–6 different audiences (new customer, repeat buyer, cart abandon, loyalty member, winback). Run this: pull your email list into 5 segments by last-purchase-date (0–30 days, 31–90 days, 91–180 days, 181–365 days, 365+ days). Write one email offer for each. Send this week. Track which segment converts at 10%+. Repeat to that segment every 21 days.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — MSN Money: https://www.msn.com/en-us/money/smallbusiness/the-crm-and-email-marketing-software-metrics-that-actually-connect-to-revenue/ar-AA227wJ5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}