{
  "slug": "fanatics-2026-06-19t15-1",
  "company": "Fanatics",
  "headline": "Shifted from audience targeting to LTV optimization, lifted 19% in customer lifetime value.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "Digiday",
  "source_url": "https://digiday.com/marketing/how-fanatics-moved-from-audience-targeting-to-optimizing-campaigns-for-customer-ltv/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/fanatics-2026-06-19t15-1",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Outcome-based media buying · Fanatics\n\nShifted from audience targeting to LTV optimization, lifted 19% in customer lifetime value.\n\nThis is the move that separates the physical-product operator from the noise. Everyone else is still optimizing for CPA — cost per acquisition — which is just the first sale. Fanatics asked a harder question: which customer stays? That 19% lift is not rocket science; it is rigor. You can run this tomorrow on any platform that lets you set a custom conversion event. Define repeat purchase as the win, not the first order. Watch what happens to your paid spend efficiency over the next six months.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/fanatics-2026-06-19t15-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/fanatics-2026-06-19t15-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/fanatics-2026-06-19t15-1",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Outcome-based media buying · Fanatics\n\nShifted from audience targeting to LTV optimization, lifted 19% in customer lifetime value.\n\nThis is the move that separates the physical-product operator from the noise. Everyone else is still optimizing for CPA — cost per acquisition — which is just the first sale. Fanatics asked a harder question: which customer stays? That 19% lift is not rocket science; it is rigor. You can run this tomorrow on any platform that lets you set a custom conversion event. Define repeat purchase as the win, not the first order. Watch what happens to your paid spend efficiency over the next six months.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/fanatics-2026-06-19t15-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/fanatics-2026-06-19t15-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/fanatics-2026-06-19t15-1",
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      "body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Outcome-based media buying · Fanatics\n\nShifted from audience targeting to LTV optimization, lifted 19% in customer lifetime value.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/fanatics-2026-06-19t15-1",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Shifted from audience targeting to LTV optimization, lifted 19% in customer lifetime value.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nFanatics moved its media-buying model away from traditional audience targeting toward optimizing campaigns directly for customer lifetime value, per Digiday, and achieved a documented 19% lift in LTV.\nHere's the cool part — the lever almost everyone misses (and you don't have to): stop buying reach. Buy LTV. Run your next campaign not on 'how many eyeballs' but on 'how many repeat buyers.' Set your media platform to optimize for repeat purchase rate or AOV lift, not impressions. Fanatics did this with outcome-based media — every dollar spent was tied to keeping a customer longer. Most operators still pay for clicks. Fanatics pays for loyalty.\nWhat that means for you: This is the move that separates the physical-product operator from the noise. Everyone else is still optimizing for CPA — cost per acquisition — which is just the first sale. Fanatics asked a harder question: which customer stays? That 19% lift is not rocket science; it is rigor. You can run this tomorrow on any platform that lets you set a custom conversion event. Define repeat purchase as the win, not the first order. Watch what happens to your paid spend efficiency over the next six months.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Digiday: https://digiday.com/marketing/how-fanatics-moved-from-audience-targeting-to-optimizing-campaigns-for-customer-ltv/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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