{
  "slug": "fanatics-2026-06-20t12-1",
  "company": "Fanatics",
  "headline": "Fanatics moved from audience targeting to LTV optimization, lifting 19%.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "Digiday",
  "source_url": "https://digiday.com/marketing/how-fanatics-moved-from-audience-targeting-to-optimizing-campaigns-for-customer-ltv/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/fanatics-2026-06-20t12-1",
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      "body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Outcome-based media buying shift · Fanatics\n\nFanatics moved from audience targeting to LTV optimization, lifting 19%.\n\nNineteen percent is not a small number. Most teams are still counting clicks. Fanatics counted cash. The shift is not philosophical — it's structural. You stop asking 'Who should see this ad?' and start asking 'Which buyers come back?' The data is already there. Most operators never look at it. The play is not new; the discipline is.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/fanatics-2026-06-20t12-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/fanatics-2026-06-20t12-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/fanatics-2026-06-20t12-1",
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      "alt_body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Outcome-based media buying shift · Fanatics\n\nFanatics moved from audience targeting to LTV optimization, lifting 19%.\n\nNineteen percent is not a small number. Most teams are still counting clicks. Fanatics counted cash. The shift is not philosophical — it's structural. You stop asking 'Who should see this ad?' and start asking 'Which buyers come back?' The data is already there. Most operators never look at it. The play is not new; the discipline is.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/fanatics-2026-06-20t12-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/fanatics-2026-06-20t12-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/fanatics-2026-06-20t12-1",
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      "body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Outcome-based media buying shift · Fanatics\n\nFanatics moved from audience targeting to LTV optimization, lifting 19%.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/fanatics-2026-06-20t12-1",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Fanatics moved from audience targeting to LTV optimization, lifting 19%.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Digiday, Fanatics shifted its media-buying model away from audience targeting and toward optimizing campaigns for customer lifetime value, resulting in a documented 19% lift in LTV.\nHere's the cool part — the lever almost everyone misses (and you don't have to): every brand is still buying on audience fit. Fanatics built the model backward — measure the LTV of each acquisition source, then spend more on the channels delivering the highest-value repeat buyers, not the cheapest first-time buyers. Run a 60-day cohort on your last 500 customers: track which channel they came from, measure their repeat-purchase rate and total spend, then reallocate next month's budget to only the channels returning customers worth more than 2x their acquisition cost.\nWhat that means for you: Nineteen percent is not a small number. Most teams are still counting clicks. Fanatics counted cash. The shift is not philosophical — it's structural. You stop asking 'Who should see this ad?' and start asking 'Which buyers come back?' The data is already there. Most operators never look at it. The play is not new; the discipline is.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Digiday: https://digiday.com/marketing/how-fanatics-moved-from-audience-targeting-to-optimizing-campaigns-for-customer-ltv/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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