{
  "slug": "fanatics-2026-06-20t21-3",
  "company": "Fanatics",
  "headline": "Outcome-based media buying lifted customer LTV by 19%.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "Digiday",
  "source_url": "https://digiday.com/marketing/how-fanatics-moved-from-audience-targeting-to-optimizing-campaigns-for-customer-ltv/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/fanatics-2026-06-20t21-3",
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      "body": "{Stash Edge — Pricing Play}\n◆ GOLD · LTV-optimized campaign structure · Fanatics\n\nOutcome-based media buying lifted customer LTV by 19%.\n\nThis is the move that separates operators from media buyers. Fanatics stopped thinking like a retailer and started thinking like a business. Most small brands optimize for the next purchase; Fanatics optimized for the customer. A 19% LTV lift is massive—that is not a marginal gain, that is a fundamentally different customer. If you are running paid campaigns and not optimizing for LTV, you are losing margin on every acquisition. The play takes two days to set up and requires one data pull; the result compounds every month.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/fanatics-2026-06-20t21-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/fanatics-2026-06-20t21-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/fanatics-2026-06-20t21-3",
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      "alt_body": "{Stash Edge — Pricing Play}\n◆ GOLD · LTV-optimized campaign structure · Fanatics\n\nOutcome-based media buying lifted customer LTV by 19%.\n\nThis is the move that separates operators from media buyers. Fanatics stopped thinking like a retailer and started thinking like a business. Most small brands optimize for the next purchase; Fanatics optimized for the customer. A 19% LTV lift is massive—that is not a marginal gain, that is a fundamentally different customer. If you are running paid campaigns and not optimizing for LTV, you are losing margin on every acquisition. The play takes two days to set up and requires one data pull; the result compounds every month.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/fanatics-2026-06-20t21-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/fanatics-2026-06-20t21-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/fanatics-2026-06-20t21-3",
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      "body": "{Stash Edge — Pricing Play}\n◆ GOLD · LTV-optimized campaign structure · Fanatics\n\nOutcome-based media buying lifted customer LTV by 19%.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/fanatics-2026-06-20t21-3",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Outcome-based media buying lifted customer LTV by 19%.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nFanatics moved from audience targeting to optimizing campaigns for customer lifetime value, achieving a 19% lift in LTV, per Digiday.\nHere's the cool part — the lever almost everyone misses (and you don't have to): stop reporting on cost-per-acquisition and start reporting on revenue-per-acquisition. Pull 12 months of customer data and segment buyers by repeat rate and average order value. Then instruct your ads platform (Meta, Google, TikTok) to optimize for LTV, not cost-per-click or conversion count. Fanatics saw 19% more LTV from the same media budget by simply changing the optimization target. A buyer acquired for $25 who spends $100 in year one beats a buyer acquired for $12 who spends $15. The platform will find them if you tell it to.\nWhat that means for you: This is the move that separates operators from media buyers. Fanatics stopped thinking like a retailer and started thinking like a business. Most small brands optimize for the next purchase; Fanatics optimized for the customer. A 19% LTV lift is massive—that is not a marginal gain, that is a fundamentally different customer. If you are running paid campaigns and not optimizing for LTV, you are losing margin on every acquisition. The play takes two days to set up and requires one data pull; the result compounds every month.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Digiday: https://digiday.com/marketing/how-fanatics-moved-from-audience-targeting-to-optimizing-campaigns-for-customer-ltv/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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