{
  "slug": "food-and-beverage-brands-morning-consult-tracking-2026-10-03t12-7",
  "company": "Food and beverage brands (Morning Consult tracking)",
  "headline": "Only 14% of brands saw growth in purchase intent in 2026, per Morning Consult.",
  "topic": "{Stash Edge — Brand-Story Play}",
  "source_name": "Morning Consult / Yahoo Finance",
  "source_url": "http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6ac0ee7d522a49d19f27dc7b20656663&url=https%3a%2f%2ffinance.yahoo.com%2fsmall-business%2farticles%2ffastest-growing-food-beverage-brands-110400901.html&c=14179994666540934974&mkt=en-us",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/food-and-beverage-brands-morning-consult-tracking-2026-10-03t12-7",
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    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Brand-Story Play}\n◆ PAPER · Widespread demand softness in F&B · Food and beverage brands (Morning Consult tracking)\n\nOnly 14% of brands saw growth in purchase intent in 2026, per Morning Consult.\n\nFourteen percent is a floor. If you're not in that 14%, it's likely because your story is too thin. Most new food brands launch by making a thing first and a story second. Flip it. If your intent is flat, it means nobody knows why your product exists. Go find that reason, film it, and own it on TikTok and YouTube Shorts before you sell.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/food-and-beverage-brands-morning-consult-tracking-2026-10-03t12-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/food-and-beverage-brands-morning-consult-tracking-2026-10-03t12-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/food-and-beverage-brands-morning-consult-tracking-2026-10-03t12-7",
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      "alt_body": "{Stash Edge — Brand-Story Play}\n◆ PAPER · Widespread demand softness in F&B · Food and beverage brands (Morning Consult tracking)\n\nOnly 14% of brands saw growth in purchase intent in 2026, per Morning Consult.\n\nFourteen percent is a floor. If you're not in that 14%, it's likely because your story is too thin. Most new food brands launch by making a thing first and a story second. Flip it. If your intent is flat, it means nobody knows why your product exists. Go find that reason, film it, and own it on TikTok and YouTube Shorts before you sell.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/food-and-beverage-brands-morning-consult-tracking-2026-10-03t12-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/food-and-beverage-brands-morning-consult-tracking-2026-10-03t12-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/food-and-beverage-brands-morning-consult-tracking-2026-10-03t12-7",
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      "body": "{Stash Edge — Brand-Story Play}\n◆ PAPER · Widespread demand softness in F&B · Food and beverage brands (Morning Consult tracking)\n\nOnly 14% of brands saw growth…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/food-and-beverage-brands-morning-consult-tracking-2026-10-03t12-7",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Only 14% of brands saw growth in purchase intent in 2026, per Morning Consult.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nMorning Consult's tracking of fastest-growing food and beverage brands in 2026 found that only 14% of brands recorded growth in consumer purchasing intent, with legacy players seeing the largest boost.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you're launching or growing a food brand in this environment, you cannot rely on sampling or paid ads to build intent. You need a story that compresses the category — something about heritage, sourcing, maker identity, or contra-positioning. A new hot sauce that owns 'small-batch, made by a family' or 'first sauce certified by [third-party]' or 'uses heirloom peppers from [place]' has a narrative hook. Build the story first; the intent follows. Spend 4 weeks on founder content (interviews, behind-the-scenes, maker positioning) before you spend on paid trial.\nWhat that means for you: Fourteen percent is a floor. If you're not in that 14%, it's likely because your story is too thin. Most new food brands launch by making a thing first and a story second. Flip it. If your intent is flat, it means nobody knows why your product exists. Go find that reason, film it, and own it on TikTok and YouTube Shorts before you sell.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Morning Consult / Yahoo Finance: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6ac0ee7d522a49d19f27dc7b20656663&url=https%3a%2f%2ffinance.yahoo.com%2fsmall-business%2farticles%2ffastest-growing-food-beverage-brands-110400901.html&c=14179994666540934974&mkt=en-us.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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