{
  "slug": "fujifilm-x100vi-and-ricoh-gr-iv-2026-07-12t12-5",
  "company": "Fujifilm X100VI and Ricoh GR IV",
  "headline": "Camera models remain backordered despite 2+ years of sustained demand.",
  "topic": "{Stash Edge — Scarcity & Drops}",
  "source_name": "Fstoppers",
  "source_url": "https://news.google.com/rss/articles/CBMitgFBVV95cUxPRmRQejJOMjVwRERMRmkya1c2cmNLOVhNYWRBdWVweGdvUFMyMHA0QXdPVmtXdl9pbVVMQmprbHl4SHE4ZUtjdS1QZ2V6MkZGbW",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/fujifilm-x100vi-and-ricoh-gr-iv-2026-07-12t12-5",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Scarcity & Drops}\n◆ STEEL · Sustained scarcity as brand asset · Fujifilm X100VI and Ricoh GR IV\n\nCamera models remain backordered despite 2+ years of sustained demand.\n\nscarcity only works if the product is proven. If you have a 3+ month waiting list on a product, you have proof. Now use that proof in every channel: 'Currently on backorder; join the queue.' Resale market validates pricing. Do not rush production to fill the backlog; instead, stretch inventory across quarters and raise the price by 10–15% each time you restock. This week: check your average time-to-ship on your top SKU. If it is 20+ days, you have proof of demand. Announce the delay in your next email as a feature, not a bug: 'Popular item currently on backorder. Join the list.'\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/fujifilm-x100vi-and-ricoh-gr-iv-2026-07-12t12-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/fujifilm-x100vi-and-ricoh-gr-iv-2026-07-12t12-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/fujifilm-x100vi-and-ricoh-gr-iv-2026-07-12t12-5",
      "chars": 1231,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Scarcity & Drops}\n◆ STEEL · Sustained scarcity as brand asset · Fujifilm X100VI and Ricoh GR IV\n\nCamera models remain backordered despite 2+ years of sustained demand.\n\nscarcity only works if the product is proven. If you have a 3+ month waiting list on a product, you have proof. Now use that proof in every channel: 'Currently on backorder; join the queue.' Resale market validates pricing. Do not rush production to fill the backlog; instead, stretch inventory across quarters and raise the price by 10–15% each time you restock. This week: check your average time-to-ship on your top SKU. If it is 20+ days, you have proof of demand. Announce the delay in your next email as a feature, not a bug: 'Popular item currently on backorder. Join the list.'\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/fujifilm-x100vi-and-ricoh-gr-iv-2026-07-12t12-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/fujifilm-x100vi-and-ricoh-gr-iv-2026-07-12t12-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/fujifilm-x100vi-and-ricoh-gr-iv-2026-07-12t12-5",
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Scarcity & Drops}\n◆ STEEL · Sustained scarcity as brand asset · Fujifilm X100VI and Ricoh GR IV\n\nCamera models remain backordered despite 2+ years of sustained…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/fujifilm-x100vi-and-ricoh-gr-iv-2026-07-12t12-5",
      "chars": 295,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Camera models remain backordered despite 2+ years of sustained demand.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Fstoppers, the Fujifilm X100VI and Ricoh GR IV remain backordered years after launch—shortages that have extended the hype cycle and kept resale value high.\nHere's the cool part — the lever almost everyone misses (and you don't have to): scarcity only works if the product is proven. If you have a 3+ month waiting list on a product, you have proof. Now use that proof in every channel: 'Currently on backorder; join the queue.' Resale market validates pricing. Do not rush production to fill the backlog; instead, stretch inventory across quarters and raise the price by 10–15% each time you restock. This week: check your average time-to-ship on your top SKU. If it is 20+ days, you have proof of demand. Announce the delay in your next email as a feature, not a bug: 'Popular item currently on backorder. Join the list.'\nWhat that means for you: scarcity only works if the product is proven. If you have a 3+ month waiting list on a product, you have proof. Now use that proof in every channel: 'Currently on backorder; join the queue.' Resale market validates pricing. Do not rush production to fill the backlog; instead, stretch inventory across quarters and raise the price by 10–15% each time you restock. This week: check your average time-to-ship on your top SKU. If it is 20+ days, you have proof of demand. Announce the delay in your next email as a feature, not a bug: 'Popular item currently on backorder. Join the list.'\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Fstoppers: https://news.google.com/rss/articles/CBMitgFBVV95cUxPRmRQejJOMjVwRERMRmkya1c2cmNLOVhNYWRBdWVweGdvUFMyMHA0QXdPVmtXdl9pbVVMQmprbHl4SHE4ZUtjdS1QZ2V6MkZGbW.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}