{
  "slug": "ghirardelli-2026-06-10t06-7",
  "company": "Ghirardelli",
  "headline": "Chocolate brand introduces premium refrigerated cookie dough.",
  "topic": "{Stash Edge — Packaging Play}",
  "source_name": "PRNewswire",
  "source_url": "https://www.prnewswire.com/news-releases/ghirardelli-introduces-the-effortless-enjoyment-of-a-homemade-cookie-with-new-premium-refrigerated-cookie-dough-302795266.html",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/ghirardelli-2026-06-10t06-7",
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      "body": "{Stash Edge — Packaging Play}\n◆ PAPER · Category extension into refrigerated shelf · Ghirardelli\n\nChocolate brand introduces premium refrigerated cookie dough.\n\nGhirardelli is smart here — they're not abandoning chocolate bars, they're using a different shelf to get in front of customers making dinner decisions. Refrigerated is a different buying moment than 'I want a treat.' It's meal prep. If you're in a slow-moving category, find the faster-moving adjacent shelf and test a format that lives there.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/ghirardelli-2026-06-10t06-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/ghirardelli-2026-06-10t06-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/ghirardelli-2026-06-10t06-7",
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      "alt_body": "{Stash Edge — Packaging Play}\n◆ PAPER · Category extension into refrigerated shelf · Ghirardelli\n\nChocolate brand introduces premium refrigerated cookie dough.\n\nGhirardelli is smart here — they're not abandoning chocolate bars, they're using a different shelf to get in front of customers making dinner decisions. Refrigerated is a different buying moment than 'I want a treat.' It's meal prep. If you're in a slow-moving category, find the faster-moving adjacent shelf and test a format that lives there.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/ghirardelli-2026-06-10t06-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/ghirardelli-2026-06-10t06-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/ghirardelli-2026-06-10t06-7",
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      "body": "{Stash Edge — Packaging Play}\n◆ PAPER · Category extension into refrigerated shelf · Ghirardelli\n\nChocolate brand introduces premium refrigerated cookie dough.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/ghirardelli-2026-06-10t06-7",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Chocolate brand introduces premium refrigerated cookie dough.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nGhirardelli introduced a new premium refrigerated cookie dough product, per PRNewswire.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if your core category is slow-moving (packaged goods, seasonal), test an adjacent faster-turning format. Refrigerated dough means weekly turns instead of monthly — that's 4x the velocity. Retailers love velocity. A slower-moving brand that can drive fast-turn products gets better shelf priority. Run the extension in one region first, prove the turns, then use that data to anchor a national pitch. The core business stays intact; the extension becomes the beachhead.\nWhat that means for you: Ghirardelli is smart here — they're not abandoning chocolate bars, they're using a different shelf to get in front of customers making dinner decisions. Refrigerated is a different buying moment than 'I want a treat.' It's meal prep. If you're in a slow-moving category, find the faster-moving adjacent shelf and test a format that lives there.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — PRNewswire: https://www.prnewswire.com/news-releases/ghirardelli-introduces-the-effortless-enjoyment-of-a-homemade-cookie-with-new-premium-refrigerated-cookie-dough-302795266.html.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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