{
  "slug": "good-twin-2026-09-16t09-1",
  "company": "Good Twin",
  "headline": "Non-alcoholic wine retail sales jumped 136% in one year.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "The Manila Times",
  "source_url": "https://news.google.com/rss/articles/CBMioAJBVV95cUxNMlV6Zi1uTmowNkNIYUdBUk1EVGRMa0Y4MndYcnl1cDRSQXkzbFQtYmoyenVfd21TVk1RV2doQVVONEdvV0YtQ1RiTVo1eldVWn",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/good-twin-2026-09-16t09-1",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Category acceleration outpacing market growth · Good Twin\n\nNon-alcoholic wine retail sales jumped 136% in one year.\n\nThe non-alc wine space is crowded with forgettable stuff, and most brands compete on price. Good Twin flipped it: they went premium. A 136% jump tells you the shelf position and price-per-bottle strategy worked. If you're in a crowded functional category, don't undercut. Own a shelf tier that signals quality. Retail buyers respect margin; consumers follow the placement signal.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/good-twin-2026-09-16t09-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/good-twin-2026-09-16t09-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/good-twin-2026-09-16t09-1",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Category acceleration outpacing market growth · Good Twin\n\nNon-alcoholic wine retail sales jumped 136% in one year.\n\nThe non-alc wine space is crowded with forgettable stuff, and most brands compete on price. Good Twin flipped it: they went premium. A 136% jump tells you the shelf position and price-per-bottle strategy worked. If you're in a crowded functional category, don't undercut. Own a shelf tier that signals quality. Retail buyers respect margin; consumers follow the placement signal.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/good-twin-2026-09-16t09-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/good-twin-2026-09-16t09-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/good-twin-2026-09-16t09-1",
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Category acceleration outpacing market growth · Good Twin\n\nNon-alcoholic wine retail sales jumped 136% in one year.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/good-twin-2026-09-16t09-1",
      "chars": 254,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Non-alcoholic wine retail sales jumped 136% in one year.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nGood Twin's retail sales grew 136% year-over-year, nearly 8 times faster than the U.S. non-alcoholic wine category growth rate, per AMASS Brands Group earnings data cited in The Manila Times.\nHere's the cool part — the lever almost everyone misses (and you don't have to): position a functional category as premium-tier, not budget-friendly. Don't race to the bottom on price; own the higher shelf. When a brand grows nearly 8x faster than its category, it's not because the shelf moved—it's because the price-point story did. Price a repeat-buy functional product at a premium margin, then back it with the one piece of merchandising that justifies it: shelf placement in the wine section, not the juice aisle. That signal alone lifts perceived value.\nWhat that means for you: The non-alc wine space is crowded with forgettable stuff, and most brands compete on price. Good Twin flipped it: they went premium. A 136% jump tells you the shelf position and price-per-bottle strategy worked. If you're in a crowded functional category, don't undercut. Own a shelf tier that signals quality. Retail buyers respect margin; consumers follow the placement signal.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — The Manila Times: https://news.google.com/rss/articles/CBMioAJBVV95cUxNMlV6Zi1uTmowNkNIYUdBUk1EVGRMa0Y4MndYcnl1cDRSQXkzbFQtYmoyenVfd21TVk1RV2doQVVONEdvV0YtQ1RiTVo1eldVWn.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}