{
  "slug": "good-twin-2026-09-16t12-1",
  "company": "Good Twin",
  "headline": "Non-alcoholic wine sales jumped 136% in retail, outpacing category by 8x.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "The Manila Times",
  "source_url": "https://news.google.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?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/good-twin-2026-09-16t12-1",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ DIAMOND · Retail acceleration and category dominance · Good Twin\n\nNon-alcoholic wine sales jumped 136% in retail, outpacing category by 8x.\n\nMost operators are obsessed with DTC unit economics and email sequences. Good Twin is doing something quieter and far more powerful: they're winning shelf wars. When your product moves at 8x the category average in Whole Foods or natural retailers, you're not competing on brand anymore—you're competing on availability and trial. The next move is obvious but unglamorous: get into more stores, not more TikToks. That's how you turn a viral category moment into a durable business.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/good-twin-2026-09-16t12-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/good-twin-2026-09-16t12-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/good-twin-2026-09-16t12-1",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ DIAMOND · Retail acceleration and category dominance · Good Twin\n\nNon-alcoholic wine sales jumped 136% in retail, outpacing category by 8x.\n\nMost operators are obsessed with DTC unit economics and email sequences. Good Twin is doing something quieter and far more powerful: they're winning shelf wars. When your product moves at 8x the category average in Whole Foods or natural retailers, you're not competing on brand anymore—you're competing on availability and trial. The next move is obvious but unglamorous: get into more stores, not more TikToks. That's how you turn a viral category moment into a durable business.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/good-twin-2026-09-16t12-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/good-twin-2026-09-16t12-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/good-twin-2026-09-16t12-1",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ DIAMOND · Retail acceleration and category dominance · Good Twin\n\nNon-alcoholic wine sales jumped 136% in retail, outpacing category by 8x.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/good-twin-2026-09-16t12-1",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Non-alcoholic wine sales jumped 136% in retail, outpacing category by 8x.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer The Manila Times, AMASS Brands Group's Good Twin posted retail sales growth of 136%, nearly 8x the growth rate of the U.S. non-alcoholic wine category itself.\nHere's the cool part — the lever almost everyone misses (and you don't have to): when your brand moves 8x faster than the category average in retail, you have permission to stop chasing influencers and start chasing more shelf space. Retail velocity is your signal to expand into new chains and new regions—the proof is on the shelf, not in an email open rate. Call your distributor today and pitch density in three new states. The category growth is the tailwind; your job is to take floor space from slower SKUs.\nWhat that means for you: Most operators are obsessed with DTC unit economics and email sequences. Good Twin is doing something quieter and far more powerful: they're winning shelf wars. When your product moves at 8x the category average in Whole Foods or natural retailers, you're not competing on brand anymore—you're competing on availability and trial. The next move is obvious but unglamorous: get into more stores, not more TikToks. That's how you turn a viral category moment into a durable business.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — The Manila Times: https://news.google.com/rss/articles/CBMioAJBVV95cUxNMlV6Zi1uTmowNkNIYUdBUk1EVGRMa0Y4MndYcnl1cDRSQXkzbFQtYmoyenVfd21TVk1RV2doQVVONEdvV0YtQ1RiTVo1eldVWnE3SjVJNFktMG9tdVpWbHJZckUwQlFvTnlmYkwwSUhGM19vX0FNcmtyQUlOSktQQk5sZzhTLWJicVBIcDBWU1I4QkQ3MUhfbUw2NUtaSDBPTEVfWGM4eVIzWGk1b0t4Um1laXliVTRXV0lpVWJPdTFVMTFpRjlQWDFFc3RFbXN6U0MydG9NMDhIUUU1WTZhb2tybFp2eHRDSlpVd0p0X3F5SWRuOXlzaUVMZjFucHBxem5Bd0Q4aF9SMFBYYmU2LVZMY1J5THYyV2RkQWhnQUfSAaYCQVVfeXFMTjZzNldrbURfWUpvSGEzbHNGVC0yWkZLa3g2RWswLXE5TkJGWmwydzhNeTBLVS14blFJTHJwNkpXSmRPRGNkZ3JnX1JCYlVkaDdlclFOWHlRWEJTemFpX0RFUE93WGRPWGZvejhwd1BrQjRqOUtzMWxYa0R1LVhfNlZYNnA0LW95TDVuWURPRUtjaDdiOWpYNTRaV0tyd2N5LXljNzdaVThuQ2hPbDZ5OTZxbVZ4N0N2UWtOcm1OWkNfV3RhSjQtYnl5MmxvcURtdTJkT2V5RzZnWDRjN2Y1TXVUWDJ3SzVpeFZ0bnE0aXVESVduNlM3S2JnTzY4b3lPR0VBQVdRREdkYmV2bEFNemgxM2QzMUViLWxmX2lidU9leWFWanJ3?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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