{
  "slug": "good-twin-2026-09-17t18-1",
  "company": "Good Twin",
  "headline": "Online revenue climbed 569% in twelve months via direct channel.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "Stock Titan",
  "source_url": "https://news.google.com/rss/articles/CBMiwAFBVV95cUxNbHdCM0toY09kbEhXTGFoNDFrU1pHdmtmX0NWX201V2xIWW1UQWdXYzFHakN0MjE1TUt1QURON0dGMkVNQWNVREJyay01aFNJM3ItLU5WaUJuZy01eTdtVGM0V002WHF6NzA1NkxfOHF6X1h4U3pCdEx3NDJXTU01TzlGT0YwOG41TF9ZUnZibFgyeDh3RkJZNHI1azhmQkxlQ1VpZnIyVnItUEZ5MDd1bXlmbEExWTBmMVdUQWNKYzk",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/good-twin-2026-09-17t18-1",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ DIAMOND · Direct-to-consumer growth · Good Twin\n\nOnline revenue climbed 569% in twelve months via direct channel.\n\nMost physical-product founders treat their first sale like a finish line. Good Twin treated it like an opening bell. The 569% number gets press, but the real move is invisible—they spent money on the box and the first email, not on buying the same customer twice. If you are still pouring budget into Facebook for cold traffic, you are paying rent twice.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/good-twin-2026-09-17t18-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/good-twin-2026-09-17t18-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/good-twin-2026-09-17t18-1",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Distribution Play}\n◆ DIAMOND · Direct-to-consumer growth · Good Twin\n\nOnline revenue climbed 569% in twelve months via direct channel.\n\nMost physical-product founders treat their first sale like a finish line. Good Twin treated it like an opening bell. The 569% number gets press, but the real move is invisible—they spent money on the box and the first email, not on buying the same customer twice. If you are still pouring budget into Facebook for cold traffic, you are paying rent twice.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/good-twin-2026-09-17t18-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/good-twin-2026-09-17t18-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/good-twin-2026-09-17t18-1",
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Distribution Play}\n◆ DIAMOND · Direct-to-consumer growth · Good Twin\n\nOnline revenue climbed 569% in twelve months via direct channel.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/good-twin-2026-09-17t18-1",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Online revenue climbed 569% in twelve months via direct channel.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nStock Titan reported Good Twin grew online revenue 569% year-over-year, building a measurable DTC flywheel without major wholesale.\nHere's the cool part — the lever almost everyone misses (and you don't have to): DTC growth at this scale comes from retention math, not acquisition volume. Every repeat buyer compounds. Run a simple email sequence to first-time buyers within 48 hours of delivery—do not wait for passive replenishment. Ask for feedback, offer a discount on a sister product (not a generic reorder), and track which cohort returns. The brands hitting 500%+ growth are chasing repeat rate, not new-customer CAC. Ship to the same buyer four times and the fifth order arrives unsolicited.\nWhat that means for you: Most physical-product founders treat their first sale like a finish line. Good Twin treated it like an opening bell. The 569% number gets press, but the real move is invisible—they spent money on the box and the first email, not on buying the same customer twice. If you are still pouring budget into Facebook for cold traffic, you are paying rent twice.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Stock Titan: https://news.google.com/rss/articles/CBMiwAFBVV95cUxNbHdCM0toY09kbEhXTGFoNDFrU1pHdmtmX0NWX201V2xIWW1UQWdXYzFHakN0MjE1TUt1QURON0dGMkVNQWNVREJyay01aFNJM3ItLU5WaUJuZy01eTdtVGM0V002WHF6NzA1NkxfOHF6X1h4U3pCdEx3NDJXTU01TzlGT0YwOG41TF9ZUnZibFgyeDh3RkJZNHI1azhmQkxlQ1VpZnIyVnItUEZ5MDd1bXlmbEExWTBmMVdUQWNKYzk.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2021,
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}