{
  "slug": "good-twin-2026-09-20t18-1",
  "company": "Good Twin",
  "headline": "Non-alcoholic wine retail sales accelerated 136%, nearly 8x category growth.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "The Manila Times",
  "source_url": "https://news.google.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",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/good-twin-2026-09-20t18-1",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ DIAMOND · Retail expansion & distribution acceleration · Good Twin\n\nNon-alcoholic wine retail sales accelerated 136%, nearly 8x category growth.\n\nThis is the unsexy part of scale nobody posts about. You can't skip the retail push if you want to hit real growth ceilings. Good Twin proved the non-alcoholic space is not a fad — it's a category now. Every beverage brand watching this should be asking: what's my retail play, and do I have the repeat data to back it? The answer matters more than the Shopify metrics.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/good-twin-2026-09-20t18-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/good-twin-2026-09-20t18-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/good-twin-2026-09-20t18-1",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Distribution Play}\n◆ DIAMOND · Retail expansion & distribution acceleration · Good Twin\n\nNon-alcoholic wine retail sales accelerated 136%, nearly 8x category growth.\n\nThis is the unsexy part of scale nobody posts about. You can't skip the retail push if you want to hit real growth ceilings. Good Twin proved the non-alcoholic space is not a fad — it's a category now. Every beverage brand watching this should be asking: what's my retail play, and do I have the repeat data to back it? The answer matters more than the Shopify metrics.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/good-twin-2026-09-20t18-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/good-twin-2026-09-20t18-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/good-twin-2026-09-20t18-1",
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      "label": "Bluesky",
      "body": "{Stash Edge — Distribution Play}\n◆ DIAMOND · Retail expansion & distribution acceleration · Good Twin\n\nNon-alcoholic wine retail sales accelerated 136%, nearly 8x category growth.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/good-twin-2026-09-20t18-1",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Non-alcoholic wine retail sales accelerated 136%, nearly 8x category growth.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer The Manila Times, AMASS Brands Group's Good Twin saw retail sales grow 136% while the U.S. non-alcoholic wine category grew roughly 17%, per sourced category data.\nHere's the cool part — the lever almost everyone misses (and you don't have to): retail distribution works when you already have proof of demand offline. Good Twin didn't cold-pitch buyers; the brand had DTC traction and repeat metrics that made buyers confident. If you have 3+ months of repeat-order data from your email list, you have leverage with a distributor. Show the data. Retail moves the needle when DTC has already proven the customer exists.\nWhat that means for you: This is the unsexy part of scale nobody posts about. You can't skip the retail push if you want to hit real growth ceilings. Good Twin proved the non-alcoholic space is not a fad — it's a category now. Every beverage brand watching this should be asking: what's my retail play, and do I have the repeat data to back it? The answer matters more than the Shopify metrics.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — The Manila Times: https://news.google.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.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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