{
  "slug": "good-twin-online-2026-09-16t12-4",
  "company": "Good Twin (Online)",
  "headline": "Online revenue grew 569% year-over-year, per Stock Titan.",
  "topic": "{Stash Edge — Email & DM Funnel}",
  "source_name": "Stock Titan",
  "source_url": "https://news.google.com/rss/articles/CBMiwAFBVV95cUxNbHdCM0toY09kbEhXTGFoNDFrU1pHdmtmX0NWX201V2xIWW1UQWdXYzFHakN0MjE1TUt1QURON0dGMkVNQWNVREJyay01aFNJM3ItLU5WaUJuZy01eTdtVGM0V002WHF6NzA1NkxfOHF6X1h4U3pCdEx3NDJXT201TzlGT0YwOG41TF9ZUnZibFgyeDh3RkJZNHI1azhmQkxlQ1VpZnIyVnItUEZ5MDd1bXlmbEExWTBmMVdUQWNKYzk?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/good-twin-online-2026-09-16t12-4",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Email & DM Funnel}\n◆ SILVER · DTC revenue acceleration · Good Twin (Online)\n\nOnline revenue grew 569% year-over-year, per Stock Titan.\n\nThe 569% number is attention-grabbing, but the real story is that Good Twin built a durable two-channel business. Retail gives you credibility and trial; DTC gives you margin and email list. Most D2C brands I see are panicking about TikTok changes. Good Twin is winning because they own the customer in both channels. If you are a CPG or food brand, stop treating retail and DTC as separate P&Ls. They are one customer, two touch points. Your job this week: run a retail-to-email campaign—give a 15% DTC discount code to in-store buyers who text a number or scan a QR code. That's where the 569% comes from.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/good-twin-online-2026-09-16t12-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/good-twin-online-2026-09-16t12-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/good-twin-online-2026-09-16t12-4",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Email & DM Funnel}\n◆ SILVER · DTC revenue acceleration · Good Twin (Online)\n\nOnline revenue grew 569% year-over-year, per Stock Titan.\n\nThe 569% number is attention-grabbing, but the real story is that Good Twin built a durable two-channel business. Retail gives you credibility and trial; DTC gives you margin and email list. Most D2C brands I see are panicking about TikTok changes. Good Twin is winning because they own the customer in both channels. If you are a CPG or food brand, stop treating retail and DTC as separate P&Ls. They are one customer, two touch points. Your job this week: run a retail-to-email campaign—give a 15% DTC discount code to in-store buyers who text a number or scan a QR code. That's where the 569% comes from.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/good-twin-online-2026-09-16t12-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/good-twin-online-2026-09-16t12-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/good-twin-online-2026-09-16t12-4",
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      "body": "{Stash Edge — Email & DM Funnel}\n◆ SILVER · DTC revenue acceleration · Good Twin (Online)\n\nOnline revenue grew 569% year-over-year, per Stock Titan.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/good-twin-online-2026-09-16t12-4",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Online revenue grew 569% year-over-year, per Stock Titan.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Stock Titan, Good Twin's online revenue increased 569% in a single year, indicating sustained DTC channel strength alongside retail momentum.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if your retail velocity is high, use that shelf visibility to drive DTC email capture at point-of-sale. Print a QR code on the shelf tag or inside the box that unlocks a DTC discount for email signup. You are converting retail foot traffic into owned audience. Good Twin's 569% online growth is likely fed by customers who tasted the product in-store and then sought it online for bulk. Create that loop: retail trial → email capture → DTC replenishment.\nWhat that means for you: The 569% number is attention-grabbing, but the real story is that Good Twin built a durable two-channel business. Retail gives you credibility and trial; DTC gives you margin and email list. Most D2C brands I see are panicking about TikTok changes. Good Twin is winning because they own the customer in both channels. If you are a CPG or food brand, stop treating retail and DTC as separate P&Ls. They are one customer, two touch points. Your job this week: run a retail-to-email campaign—give a 15% DTC discount code to in-store buyers who text a number or scan a QR code. That's where the 569% comes from.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Stock Titan: https://news.google.com/rss/articles/CBMiwAFBVV95cUxNbHdCM0toY09kbEhXTGFoNDFrU1pHdmtmX0NWX201V2xIWW1UQWdXYzFHakN0MjE1TUt1QURON0dGMkVNQWNVREJyay01aFNJM3ItLU5WaUJuZy01eTdtVGM0V002WHF6NzA1NkxfOHF6X1h4U3pCdEx3NDJXT201TzlGT0YwOG41TF9ZUnZibFgyeDh3RkJZNHI1azhmQkxlQ1VpZnIyVnItUEZ5MDd1bXlmbEExWTBmMVdUQWNKYzk?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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