{
  "slug": "grocery-tv-2026-10-12t18-2",
  "company": "Grocery TV",
  "headline": "43% of marketers underutilize in-store retail media, survey finds.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "The Shelby Report",
  "source_url": "http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6acd2053de824907aefe5b38b8b3daa0&url=https%3a%2f%2ftheshelbyreport.com%2f2026%2f10%2f05%2fsurvey-marketers-see-full-funnel-role-for-in-store-retail-media%2f&c=14283685658497530732&mkt=en-us",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/grocery-tv-2026-10-12t18-2",
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    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ PLATINUM · Retail media network adoption gap · Grocery TV\n\n43% of marketers underutilize in-store retail media, survey finds.\n\nThis is not new. Retailers have been selling media for two years. What is new is the permission to treat it like performance marketing, not brand-building overhead. Most DTC brands skip this because they think 'retail media' means Walmart Connect or Amazon ads. It means the local grocer's screen. That operator who walks into the regional chain and buys a month on the endcap next to her competitor's stuff is now running upper-funnel conversion that social cannot. The playbook is: find the underutilized placement, test it cheap, measure it clean, scale it if it works.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/grocery-tv-2026-10-12t18-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/grocery-tv-2026-10-12t18-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/grocery-tv-2026-10-12t18-2",
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      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ PLATINUM · Retail media network adoption gap · Grocery TV\n\n43% of marketers underutilize in-store retail media, survey finds.\n\nThis is not new. Retailers have been selling media for two years. What is new is the permission to treat it like performance marketing, not brand-building overhead. Most DTC brands skip this because they think 'retail media' means Walmart Connect or Amazon ads. It means the local grocer's screen. That operator who walks into the regional chain and buys a month on the endcap next to her competitor's stuff is now running upper-funnel conversion that social cannot. The playbook is: find the underutilized placement, test it cheap, measure it clean, scale it if it works.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/grocery-tv-2026-10-12t18-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/grocery-tv-2026-10-12t18-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/grocery-tv-2026-10-12t18-2",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ PLATINUM · Retail media network adoption gap · Grocery TV\n\n43% of marketers underutilize in-store retail media, survey finds.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/grocery-tv-2026-10-12t18-2",
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    "substack": {
      "label": "Substack · Fending",
      "title": "43% of marketers underutilize in-store retail media, survey finds.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nIAB and Grocery TV research shows that while marketers see a full-funnel role for in-store retail media, nearly 43 percent say they underutilize the channel, leaving conversion opportunity on the shelf.\nHere's the cool part — the lever almost everyone misses (and you don't have to): your wholesale distributor or direct retail partner now sells ad inventory inside their stores. You do not need a national media buy. Pick one high-traffic grocery or pharmacy chain in your region, audit their available retail media placements (shelf talkers, endcap screens, loyalty integrations), and buy a 4-week test on ONE placement that reaches the category you're trying to own. Measure foot traffic near that placement and conversion lift on that SKU. Cost sits between paid social and traditional trade spend. The operator who treats the grocer's storefront as owned media, not rented shelf space, owns the full funnel.\nWhat that means for you: This is not new. Retailers have been selling media for two years. What is new is the permission to treat it like performance marketing, not brand-building overhead. Most DTC brands skip this because they think 'retail media' means Walmart Connect or Amazon ads. It means the local grocer's screen. That operator who walks into the regional chain and buys a month on the endcap next to her competitor's stuff is now running upper-funnel conversion that social cannot. The playbook is: find the underutilized placement, test it cheap, measure it clean, scale it if it works.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — The Shelby Report: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6acd2053de824907aefe5b38b8b3daa0&url=https%3a%2f%2ftheshelbyreport.com%2f2026%2f10%2f05%2fsurvey-marketers-see-full-funnel-role-for-in-store-retail-media%2f&c=14283685658497530732&mkt=en-us.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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