{
  "slug": "help-the-90-10",
  "company": "Business Model",
  "headline": "The 90-10 - The Newsletter Is the Funnel, Not the Business",
  "topic": "{Stash Edge — Strategy}",
  "source_name": "Write-Build-Scale case study",
  "source_url": "https://substack.com/home/post/p-200327536",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/help-the-90-10",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Strategy}\n◆ PLATINUM · Business model · Business Model\n\nThe 90-10 - The Newsletter Is the Funnel, Not the Business.\n\nStop counting free subs. Build the offer the list feeds, and point everyone there.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/help-the-90-10\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/help-the-90-10\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/help-the-90-10",
      "chars": 577,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Strategy}\n◆ PLATINUM · Business model · Business Model\n\nThe 90-10 - The Newsletter Is the Funnel, Not the Business.\n\nStop counting free subs. Build the offer the list feeds, and point everyone there.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/help-the-90-10\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/help-the-90-10\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/help-the-90-10",
      "alt_chars": 577,
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Strategy}\n◆ PLATINUM · Business model · Business Model\n\nThe 90-10 - The Newsletter Is the Funnel, Not the Business. Stop counting free subs. Build the offer the list feeds, and point everyone there.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/help-the-90-10",
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    "substack": {
      "label": "Substack · Fending",
      "title": "The 90-10 - The Newsletter Is the Funnel, Not the Business",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nIn 50k-a-month newsletter ecosystems the subscription is often under 10 percent of revenue. The list feeds the real offer.\nHere's the cool part — the lever almost everyone misses (and you don't have to): Stop counting free subs. Build the offer the list feeds, and point everyone there.\nWhat that means for you: Stop counting free subs. Build the offer the list feeds, and point everyone there.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Write-Build-Scale case study: https://substack.com/home/post/p-200327536.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 1094,
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}