{
  "slug": "help-they-buy-the-change",
  "company": "Positioning",
  "headline": "They Buy the Change, Not the Thing - Stop Selling the Object",
  "topic": "{Stash Edge — Sales}",
  "source_name": "Positioning principle",
  "source_url": "",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/help-they-buy-the-change",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Sales}\n◆ GOLD · Positioning · Positioning\n\nThey Buy the Change, Not the Thing - Stop Selling the Object.\n\nStop selling the product. Sell the standing. Then you name the price.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/help-they-buy-the-change\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/help-they-buy-the-change\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/help-they-buy-the-change",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Sales}\n◆ GOLD · Positioning · Positioning\n\nThey Buy the Change, Not the Thing - Stop Selling the Object.\n\nStop selling the product. Sell the standing. Then you name the price.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/help-they-buy-the-change\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/help-they-buy-the-change\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/help-they-buy-the-change",
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      "body": "{Stash Edge — Sales}\n◆ GOLD · Positioning · Positioning\n\nThey Buy the Change, Not the Thing - Stop Selling the Object. Stop selling the product. Sell the standing. Then you name the price.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/help-they-buy-the-change",
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    "substack": {
      "label": "Substack · Fending",
      "title": "They Buy the Change, Not the Thing - Stop Selling the Object",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nThe object is the cheapest part of the sale. Sell the standing and price stops being the conversation.\nHere's the cool part — the lever almost everyone misses (and you don't have to): Stop selling the product. Sell the standing. Then you name the price.\nWhat that means for you: Stop selling the product. Sell the standing. Then you name the price.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Positioning principle.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}