{
  "slug": "hoka-2026-09-04t18-3",
  "company": "Hoka",
  "headline": "Running shoe brand embeds live Strava stats into digital billboards to reach runners in-the-moment.",
  "topic": "{Stash Edge — Event & Experiential}",
  "source_name": "Marketing Dive",
  "source_url": "https://www.marketingdive.com/news/hoka-builds-strava-running-stats-into-digital-ooh-campaign/829480/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/hoka-2026-09-04t18-3",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Event & Experiential}\n◆ GOLD · Real-time performance data integration into OOH · Hoka\n\nRunning shoe brand embeds live Strava stats into digital billboards to reach runners in-the-moment.\n\npull a public data feed from your audience's favorite tracking tool and build a digital billboard that reads their behavior back to them. For a running brand, this is Strava and Garmin activity feeds. For a fitness app, Apple Health. For a coffee brand, Foursquare check-in heat maps. The ad becomes a live leaderboard or social mirror. You need a digital billboard network partner (or a high-traffic retail location with a screen) and an API tie-in. Start by pitching your largest retail partner on a 12-week test in a single location. Cost is lower than a traditional media buy.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/hoka-2026-09-04t18-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/hoka-2026-09-04t18-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/hoka-2026-09-04t18-3",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Event & Experiential}\n◆ GOLD · Real-time performance data integration into OOH · Hoka\n\nRunning shoe brand embeds live Strava stats into digital billboards to reach runners in-the-moment.\n\npull a public data feed from your audience's favorite tracking tool and build a digital billboard that reads their behavior back to them. For a running brand, this is Strava and Garmin activity feeds. For a fitness app, Apple Health. For a coffee brand, Foursquare check-in heat maps. The ad becomes a live leaderboard or social mirror. You need a digital billboard network partner (or a high-traffic retail location with a screen) and an API tie-in. Start by pitching your largest retail partner on a 12-week test in a single location. Cost is lower than a traditional media buy.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/hoka-2026-09-04t18-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/hoka-2026-09-04t18-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/hoka-2026-09-04t18-3",
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Event & Experiential}\n◆ GOLD · Real-time performance data integration into OOH · Hoka\n\nRunning shoe brand embeds live Strava stats into digital billboards to reach runners in-the-moment.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/hoka-2026-09-04t18-3",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Running shoe brand embeds live Strava stats into digital billboards to reach runners in-the-moment.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Marketing Dive, Hoka built Strava running statistics directly into digital out-of-home campaigns, creating a moment where the brand speaks to runners using their own verified data.\nHere's the cool part — the lever almost everyone misses (and you don't have to): pull a public data feed from your audience's favorite tracking tool and build a digital billboard that reads their behavior back to them. For a running brand, this is Strava and Garmin activity feeds. For a fitness app, Apple Health. For a coffee brand, Foursquare check-in heat maps. The ad becomes a live leaderboard or social mirror. You need a digital billboard network partner (or a high-traffic retail location with a screen) and an API tie-in. Start by pitching your largest retail partner on a 12-week test in a single location. Cost is lower than a traditional media buy.\nWhat that means for you: pull a public data feed from your audience's favorite tracking tool and build a digital billboard that reads their behavior back to them. For a running brand, this is Strava and Garmin activity feeds. For a fitness app, Apple Health. For a coffee brand, Foursquare check-in heat maps. The ad becomes a live leaderboard or social mirror. You need a digital billboard network partner (or a high-traffic retail location with a screen) and an API tie-in. Start by pitching your largest retail partner on a 12-week test in a single location. Cost is lower than a traditional media buy.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Marketing Dive: https://www.marketingdive.com/news/hoka-builds-strava-running-stats-into-digital-ooh-campaign/829480/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}