{
  "slug": "hoka-2026-09-04t21-5",
  "company": "Hoka",
  "headline": "Running brand embedded Strava stats in outdoor digital ads to close the loop",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Marketing Dive",
  "source_url": "https://www.marketingdive.com/news/hoka-builds-strava-running-stats-into-digital-ooh-campaign/829480/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/hoka-2026-09-04t21-5",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · Strava API integration into OOH creative · Hoka\n\nRunning brand embedded Strava stats in outdoor digital ads to close the loop.\n\nMost OOH is a shout into the void. This is a conversation. The mechanic is simple — API, data, location — but the insight is that you can make a public billboard feel private by showing the person their own data. That's the lever nobody else is running yet.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/hoka-2026-09-04t21-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/hoka-2026-09-04t21-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/hoka-2026-09-04t21-5",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · Strava API integration into OOH creative · Hoka\n\nRunning brand embedded Strava stats in outdoor digital ads to close the loop.\n\nMost OOH is a shout into the void. This is a conversation. The mechanic is simple — API, data, location — but the insight is that you can make a public billboard feel private by showing the person their own data. That's the lever nobody else is running yet.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/hoka-2026-09-04t21-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/hoka-2026-09-04t21-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/hoka-2026-09-04t21-5",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · Strava API integration into OOH creative · Hoka\n\nRunning brand embedded Strava stats in outdoor digital ads to close the loop.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/hoka-2026-09-04t21-5",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Running brand embedded Strava stats in outdoor digital ads to close the loop",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Marketing Dive, Hoka built Strava running statistics directly into digital out-of-home (OOH) ad campaigns, personalizing billboards and transit ads with individual runner data.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you sell a performance or fitness product, run a test with Strava, Garmin, or Apple Health to embed user data into a single OOH location near a running path or gym. Display the runner's weekly distance, pace, or cadence when they walk past. Take a photo with the OOH screen and tag Hoka. The cost is a single, high-traffic location and an API integration. The payoff is that every runner who sees it posts it and feels that the brand is designed for them specifically. This is worth 5–10x a standard digital billboard buy in terms of earned media and conversion intent.\nWhat that means for you: Most OOH is a shout into the void. This is a conversation. The mechanic is simple — API, data, location — but the insight is that you can make a public billboard feel private by showing the person their own data. That's the lever nobody else is running yet.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Marketing Dive: https://www.marketingdive.com/news/hoka-builds-strava-running-stats-into-digital-ooh-campaign/829480/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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