{
  "slug": "hoka-2026-09-05t18-5",
  "company": "Hoka",
  "headline": "Running shoe brand embedded Strava performance stats into digital out-of-home campaign.",
  "topic": "{Stash Edge — Event & Experiential}",
  "source_name": "Marketing Dive",
  "source_url": "https://www.marketingdive.com/news/hoka-builds-strava-running-stats-into-digital-ooh-campaign/829480/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/hoka-2026-09-05t18-5",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Event & Experiential}\n◆ STEEL · Performance-data-driven OOH · Hoka\n\nRunning shoe brand embedded Strava performance stats into digital out-of-home campaign.\n\ndata-driven OOH means you pull real customer performance or usage data and display it live in high-traffic locations, then tag it with your brand. The play: partner with a data-transparent platform in your category (Strava for running, Untappd for beverage, Goodreads for publishing, Garmin for fitness). Secure permission to display customer stats on a digital screen in a high-traffic retail or event location. Rotate the data live every 5-10 minutes. Customers who see their own name or data on a public screen will photograph and share it—free earned media. You pay for the screen, they provide the content and proof.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/hoka-2026-09-05t18-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/hoka-2026-09-05t18-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/hoka-2026-09-05t18-5",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Event & Experiential}\n◆ STEEL · Performance-data-driven OOH · Hoka\n\nRunning shoe brand embedded Strava performance stats into digital out-of-home campaign.\n\ndata-driven OOH means you pull real customer performance or usage data and display it live in high-traffic locations, then tag it with your brand. The play: partner with a data-transparent platform in your category (Strava for running, Untappd for beverage, Goodreads for publishing, Garmin for fitness). Secure permission to display customer stats on a digital screen in a high-traffic retail or event location. Rotate the data live every 5-10 minutes. Customers who see their own name or data on a public screen will photograph and share it—free earned media. You pay for the screen, they provide the content and proof.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/hoka-2026-09-05t18-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/hoka-2026-09-05t18-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/hoka-2026-09-05t18-5",
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      "label": "Bluesky",
      "body": "{Stash Edge — Event & Experiential}\n◆ STEEL · Performance-data-driven OOH · Hoka\n\nRunning shoe brand embedded Strava performance stats into digital out-of-home campaign.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/hoka-2026-09-05t18-5",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Running shoe brand embedded Strava performance stats into digital out-of-home campaign.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nHoka built a digital out-of-home campaign that integrated real-time Strava running statistics, creating a live performance showcase, per Marketing Dive.\nHere's the cool part — the lever almost everyone misses (and you don't have to): data-driven OOH means you pull real customer performance or usage data and display it live in high-traffic locations, then tag it with your brand. The play: partner with a data-transparent platform in your category (Strava for running, Untappd for beverage, Goodreads for publishing, Garmin for fitness). Secure permission to display customer stats on a digital screen in a high-traffic retail or event location. Rotate the data live every 5-10 minutes. Customers who see their own name or data on a public screen will photograph and share it—free earned media. You pay for the screen, they provide the content and proof.\nWhat that means for you: data-driven OOH means you pull real customer performance or usage data and display it live in high-traffic locations, then tag it with your brand. The play: partner with a data-transparent platform in your category (Strava for running, Untappd for beverage, Goodreads for publishing, Garmin for fitness). Secure permission to display customer stats on a digital screen in a high-traffic retail or event location. Rotate the data live every 5-10 minutes. Customers who see their own name or data on a public screen will photograph and share it—free earned media. You pay for the screen, they provide the content and proof.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Marketing Dive: https://www.marketingdive.com/news/hoka-builds-strava-running-stats-into-digital-ooh-campaign/829480/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}