{
  "slug": "hoka-2026-09-07t06-3",
  "company": "Hoka",
  "headline": "Running data from Strava printed on digital billboards in real-time.",
  "topic": "{Stash Edge — Event & Experiential}",
  "source_name": "Marketing Dive",
  "source_url": "https://www.marketingdive.com/news/hoka-builds-strava-running-stats-into-digital-ooh-campaign/829480/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/hoka-2026-09-07t06-3",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Event & Experiential}\n◆ GOLD · Real-time user-generated data in outdoor media · Hoka\n\nRunning data from Strava printed on digital billboards in real-time.\n\npartner with a user-generated data platform (Strava, Garmin, etc.) that your customer base already feeds and ask them for a live data feed. Build a simple API that turns that feed into a rotating digital billboard asset. The cost of the data is usually free or a co-op; the media spend is the OOH buy itself. This works because the billboard becomes a mirror — the runner sees her own community's data and gets a reason to run again (and to check the app). The brand disappears; the athlete's own data is the ad. Most brands still run static imagery here.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/hoka-2026-09-07t06-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/hoka-2026-09-07t06-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/hoka-2026-09-07t06-3",
      "chars": 1107,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Event & Experiential}\n◆ GOLD · Real-time user-generated data in outdoor media · Hoka\n\nRunning data from Strava printed on digital billboards in real-time.\n\npartner with a user-generated data platform (Strava, Garmin, etc.) that your customer base already feeds and ask them for a live data feed. Build a simple API that turns that feed into a rotating digital billboard asset. The cost of the data is usually free or a co-op; the media spend is the OOH buy itself. This works because the billboard becomes a mirror — the runner sees her own community's data and gets a reason to run again (and to check the app). The brand disappears; the athlete's own data is the ad. Most brands still run static imagery here.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/hoka-2026-09-07t06-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/hoka-2026-09-07t06-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/hoka-2026-09-07t06-3",
      "alt_chars": 1107,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Event & Experiential}\n◆ GOLD · Real-time user-generated data in outdoor media · Hoka\n\nRunning data from Strava printed on digital billboards in real-time.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/hoka-2026-09-07t06-3",
      "chars": 262,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Running data from Strava printed on digital billboards in real-time.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nHoka built Strava running stats into a digital out-of-home campaign, turning crowdsourced athlete data into live billboard content, per Marketing Dive.\nHere's the cool part — the lever almost everyone misses (and you don't have to): partner with a user-generated data platform (Strava, Garmin, etc.) that your customer base already feeds and ask them for a live data feed. Build a simple API that turns that feed into a rotating digital billboard asset. The cost of the data is usually free or a co-op; the media spend is the OOH buy itself. This works because the billboard becomes a mirror — the runner sees her own community's data and gets a reason to run again (and to check the app). The brand disappears; the athlete's own data is the ad. Most brands still run static imagery here.\nWhat that means for you: partner with a user-generated data platform (Strava, Garmin, etc.) that your customer base already feeds and ask them for a live data feed. Build a simple API that turns that feed into a rotating digital billboard asset. The cost of the data is usually free or a co-op; the media spend is the OOH buy itself. This works because the billboard becomes a mirror — the runner sees her own community's data and gets a reason to run again (and to check the app). The brand disappears; the athlete's own data is the ad. Most brands still run static imagery here.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Marketing Dive: https://www.marketingdive.com/news/hoka-builds-strava-running-stats-into-digital-ooh-campaign/829480/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2114,
      "limit": 0
    }
  }
}