{
  "slug": "hoka-2026-09-08t06-5",
  "company": "Hoka",
  "headline": "Running brand embeds Strava data into outdoor billboard campaign.",
  "topic": "{Stash Edge — Brand-Story Play}",
  "source_name": "Marketing Dive",
  "source_url": "https://www.marketingdive.com/news/hoka-builds-strava-running-stats-into-digital-ooh-campaign/829480/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/hoka-2026-09-08t06-5",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Brand-Story Play}\n◆ STEEL · Performance-data-driven OOH · Hoka\n\nRunning brand embeds Strava data into outdoor billboard campaign.\n\nOOH is usually one-way. Hoka connected data (Strava API) to the medium and made the billboard speak directly to the runner's own performance. The play: if your product category has a public data layer (Strava for running, MyFitnessPal for nutrition, Goodreads for books), partner with that platform's API and build a small billboard or transit ad that pulls and displays the viewer's own data in real-time. The message 'your last 5K was 24:15 — Hoka athletes average 23:40' is worth 100 generic ads. Cost: API access and small media buy. Lift: conversation-starting and data-backed proof.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/hoka-2026-09-08t06-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/hoka-2026-09-08t06-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/hoka-2026-09-08t06-5",
      "chars": 1115,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Brand-Story Play}\n◆ STEEL · Performance-data-driven OOH · Hoka\n\nRunning brand embeds Strava data into outdoor billboard campaign.\n\nOOH is usually one-way. Hoka connected data (Strava API) to the medium and made the billboard speak directly to the runner's own performance. The play: if your product category has a public data layer (Strava for running, MyFitnessPal for nutrition, Goodreads for books), partner with that platform's API and build a small billboard or transit ad that pulls and displays the viewer's own data in real-time. The message 'your last 5K was 24:15 — Hoka athletes average 23:40' is worth 100 generic ads. Cost: API access and small media buy. Lift: conversation-starting and data-backed proof.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/hoka-2026-09-08t06-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/hoka-2026-09-08t06-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/hoka-2026-09-08t06-5",
      "alt_chars": 1115,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Brand-Story Play}\n◆ STEEL · Performance-data-driven OOH · Hoka\n\nRunning brand embeds Strava data into outdoor billboard campaign.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/hoka-2026-09-08t06-5",
      "chars": 237,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Running brand embeds Strava data into outdoor billboard campaign.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nHoka built a digital out-of-home campaign that pulls real-time running stats from Strava, per Marketing Dive, connecting athlete performance data directly to billboard messaging.\nHere's the cool part — the lever almost everyone misses (and you don't have to): OOH is usually one-way. Hoka connected data (Strava API) to the medium and made the billboard speak directly to the runner's own performance. The play: if your product category has a public data layer (Strava for running, MyFitnessPal for nutrition, Goodreads for books), partner with that platform's API and build a small billboard or transit ad that pulls and displays the viewer's own data in real-time. The message 'your last 5K was 24:15 — Hoka athletes average 23:40' is worth 100 generic ads. Cost: API access and small media buy. Lift: conversation-starting and data-backed proof.\nWhat that means for you: OOH is usually one-way. Hoka connected data (Strava API) to the medium and made the billboard speak directly to the runner's own performance. The play: if your product category has a public data layer (Strava for running, MyFitnessPal for nutrition, Goodreads for books), partner with that platform's API and build a small billboard or transit ad that pulls and displays the viewer's own data in real-time. The message 'your last 5K was 24:15 — Hoka athletes average 23:40' is worth 100 generic ads. Cost: API access and small media buy. Lift: conversation-starting and data-backed proof.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Marketing Dive: https://www.marketingdive.com/news/hoka-builds-strava-running-stats-into-digital-ooh-campaign/829480/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2207,
      "limit": 0
    }
  }
}