{
  "slug": "home-depot-2026-07-09t15-4",
  "company": "Home Depot",
  "headline": "Pro loyalty program expands to include 7-Eleven, Jimmy John's, new cross-category perks.",
  "topic": "{Stash Edge — Community Play}",
  "source_name": "Retail Dive",
  "source_url": "https://www.retaildive.com/news/home-depot-7-eleven-jimmy-johns-pro-loyalty-partners/824672/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/home-depot-2026-07-09t15-4",
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      "body": "{Stash Edge — Community Play}\n◆ SILVER · Loyalty partnership expansion · Home Depot\n\nPro loyalty program expands to include 7-Eleven, Jimmy John's, new cross-category perks.\n\nHome Depot is not trying to become a food brand. It is trying to turn into the loyalty program a pro opens first thing in the morning. That happens at 7-Eleven, not at the warehouse. By expanding into higher-frequency categories, they are training their customer base to think of Home Depot Pro as the membership, not the store. The store becomes one benefit among many, not the reason to join.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/home-depot-2026-07-09t15-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/home-depot-2026-07-09t15-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/home-depot-2026-07-09t15-4",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Community Play}\n◆ SILVER · Loyalty partnership expansion · Home Depot\n\nPro loyalty program expands to include 7-Eleven, Jimmy John's, new cross-category perks.\n\nHome Depot is not trying to become a food brand. It is trying to turn into the loyalty program a pro opens first thing in the morning. That happens at 7-Eleven, not at the warehouse. By expanding into higher-frequency categories, they are training their customer base to think of Home Depot Pro as the membership, not the store. The store becomes one benefit among many, not the reason to join.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/home-depot-2026-07-09t15-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/home-depot-2026-07-09t15-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/home-depot-2026-07-09t15-4",
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      "body": "{Stash Edge — Community Play}\n◆ SILVER · Loyalty partnership expansion · Home Depot\n\nPro loyalty program expands to include 7-Eleven, Jimmy John's, new cross-category perks.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/home-depot-2026-07-09t15-4",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Pro loyalty program expands to include 7-Eleven, Jimmy John's, new cross-category perks.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nHome Depot extended its Pro loyalty program beyond hardware to include convenience and food partners, expanding the definition of 'pro benefits' to daily-use categories that reach pros outside the store.\nHere's the cool part — the lever almost everyone misses (and you don't have to): expand your loyalty program to include a partner that your buyer uses more often than you do. If you sell construction tools and your customer visits Starbucks five times a week but your store once a month, go to Starbucks first. Negotiate a co-branded benefit that feeds both loyalty bases — Starbucks gets a new reason to keep the loyalty member engaged; you get daily touchpoints. The cost is minimal; the frequency is automatic.\nWhat that means for you: Home Depot is not trying to become a food brand. It is trying to turn into the loyalty program a pro opens first thing in the morning. That happens at 7-Eleven, not at the warehouse. By expanding into higher-frequency categories, they are training their customer base to think of Home Depot Pro as the membership, not the store. The store becomes one benefit among many, not the reason to join.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Retail Dive: https://www.retaildive.com/news/home-depot-7-eleven-jimmy-johns-pro-loyalty-partners/824672/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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