{
  "slug": "horizon-commerce-pacvue-grocery-tv-2026-10-08t09-6",
  "company": "Horizon Commerce + Pacvue + Grocery TV",
  "headline": "Retail media partnerships expand to connect planning, activation, and measurement together.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "MarTech Cube / IAB + Grocery TV",
  "source_url": "https://www.martechcube.com/horizon-commerce-and-pacvue-connect-retail-media-planning-and-measurement/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/horizon-commerce-pacvue-grocery-tv-2026-10-08t09-6",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ GRAPHITE · Retail media platform consolidation · Horizon Commerce + Pacvue + Grocery TV\n\nRetail media partnerships expand to connect planning, activation, and measurement together.\n\nRetail media is the most obvious growth play for brands on shelf, but it's fractured. Marketers underutilize it because they're juggling too many platforms. The brands that push for integration first will be the ones that actually move the needle.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/horizon-commerce-pacvue-grocery-tv-2026-10-08t09-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/horizon-commerce-pacvue-grocery-tv-2026-10-08t09-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/horizon-commerce-pacvue-grocery-tv-2026-10-08t09-6",
      "chars": 936,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Distribution Play}\n◆ GRAPHITE · Retail media platform consolidation · Horizon Commerce + Pacvue + Grocery TV\n\nRetail media partnerships expand to connect planning, activation, and measurement together.\n\nRetail media is the most obvious growth play for brands on shelf, but it's fractured. Marketers underutilize it because they're juggling too many platforms. The brands that push for integration first will be the ones that actually move the needle.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/horizon-commerce-pacvue-grocery-tv-2026-10-08t09-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/horizon-commerce-pacvue-grocery-tv-2026-10-08t09-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/horizon-commerce-pacvue-grocery-tv-2026-10-08t09-6",
      "alt_chars": 936,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Distribution Play}\n◆ GRAPHITE · Retail media platform consolidation · Horizon Commerce + Pacvue + Grocery TV\n\nRetail media partnerships expand to connect…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/horizon-commerce-pacvue-grocery-tv-2026-10-08t09-6",
      "chars": 292,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Retail media partnerships expand to connect planning, activation, and measurement together.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nHorizon Commerce and Pacvue expanded their strategic partnership to connect retail media planning, activation, and measurement in one operating system, per MarTech Cube and other sources. IAB and Grocery TV research also found that marketers see a full-funnel role for in-store retail media, though 43 percent underutilize it.\nHere's the cool part — the lever almost everyone misses (and you don't have to): retail media is commoditizing but integration is not. If you're a small brand trying to run in-store ads, don't pick one platform—ask your retailer if they've integrated planning, activation, and measurement into one dashboard. If they haven't, that's your lead: 'We'll help you close the gap.' For brands that sell through multiple retailers, the move is to demand integrated retail media workflows rather than separate vendor touch points.\nWhat that means for you: Retail media is the most obvious growth play for brands on shelf, but it's fractured. Marketers underutilize it because they're juggling too many platforms. The brands that push for integration first will be the ones that actually move the needle.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — MarTech Cube / IAB + Grocery TV: https://www.martechcube.com/horizon-commerce-and-pacvue-connect-retail-media-planning-and-measurement/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 1885,
      "limit": 0
    }
  }
}