{
  "slug": "ibotta-2026-06-29t21-1",
  "company": "Ibotta",
  "headline": "62% of shoppers now choose price over brand loyalty, per Ibotta's 2026 State of Spend.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "Business Wire",
  "source_url": "https://news.google.com/rss/articles/CBMimAJBVV95cUxNSGN0WFZ6bTU5a1VyUWRUT2Z3V0VTazVoRGtCa190akUtUnhvQ3ZtOXVLVFRlSWgwVTdqTTJnU3U4Wng2Y0RNM3lQNjhRZXpLbkRxaXVYOHFXY0dyaUVzLVlaeC1TUURsMTBEakVqR283QUxyeW5xbGpQWkJVcG5KdXFoVTZPSmFGbmVGQTFKVUNZQ2Z5S3REd003cHdIcUxrZzlBTGtPcDc2ZDZuaXBZYXFSRmctU192dG1GQ1djUXdXR3hLVldUVzZBOTdzZzl0LWNzbUlEOEdNQjl6UjhaQVYzS2RTX0NhaUNGcGlQWEI1UDd3Q001ZVNwWEx6RWYyd01NWkZ1cmd4dllzVmh5aFBBc2w3MTNY",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/ibotta-2026-06-29t21-1",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Price-over-brand shift in consumer behavior · Ibotta\n\n62% of shoppers now choose price over brand loyalty, per Ibotta's 2026 State of Spend.\n\nstop selling the brand story at the top of the funnel and start selling the deal. Build a tiered loyalty program that shows the savings live—not after checkout. Use Ibotta's own network to seed the offer: brands running cashback offers on Ibotta's platform are converting trial-focused shoppers who are explicitly hunting for the lowest total cost. Run a limited-time 20% cashback offer on a new SKU for 30 days; measure first-purchase rate and repeat frequency. The shopper who sees the deal first is the one who tries it.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/ibotta-2026-06-29t21-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/ibotta-2026-06-29t21-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/ibotta-2026-06-29t21-1",
      "chars": 1093,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Price-over-brand shift in consumer behavior · Ibotta\n\n62% of shoppers now choose price over brand loyalty, per Ibotta's 2026 State of Spend.\n\nstop selling the brand story at the top of the funnel and start selling the deal. Build a tiered loyalty program that shows the savings live—not after checkout. Use Ibotta's own network to seed the offer: brands running cashback offers on Ibotta's platform are converting trial-focused shoppers who are explicitly hunting for the lowest total cost. Run a limited-time 20% cashback offer on a new SKU for 30 days; measure first-purchase rate and repeat frequency. The shopper who sees the deal first is the one who tries it.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/ibotta-2026-06-29t21-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/ibotta-2026-06-29t21-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/ibotta-2026-06-29t21-1",
      "alt_chars": 1093,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Pricing Play}\n◆ DIAMOND · Price-over-brand shift in consumer behavior · Ibotta\n\n62% of shoppers now choose price over brand loyalty, per Ibotta's 2026 State of Spend.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/ibotta-2026-06-29t21-1",
      "chars": 276,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "62% of shoppers now choose price over brand loyalty, per Ibotta's 2026 State of Spend.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nIbotta's 2026 State of Spend Report documents that 62% of shoppers now prioritize price over brand loyalty, fundamentally reshaping how CPG brands approach trial and retention.\nHere's the cool part — the lever almost everyone misses (and you don't have to): stop selling the brand story at the top of the funnel and start selling the deal. Build a tiered loyalty program that shows the savings live—not after checkout. Use Ibotta's own network to seed the offer: brands running cashback offers on Ibotta's platform are converting trial-focused shoppers who are explicitly hunting for the lowest total cost. Run a limited-time 20% cashback offer on a new SKU for 30 days; measure first-purchase rate and repeat frequency. The shopper who sees the deal first is the one who tries it.\nWhat that means for you: stop selling the brand story at the top of the funnel and start selling the deal. Build a tiered loyalty program that shows the savings live—not after checkout. Use Ibotta's own network to seed the offer: brands running cashback offers on Ibotta's platform are converting trial-focused shoppers who are explicitly hunting for the lowest total cost. Run a limited-time 20% cashback offer on a new SKU for 30 days; measure first-purchase rate and repeat frequency. The shopper who sees the deal first is the one who tries it.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Business Wire: https://news.google.com/rss/articles/CBMimAJBVV95cUxNSGN0WFZ6bTU5a1VyUWRUT2Z3V0VTazVoRGtCa190akUtUnhvQ3ZtOXVLVFRlSWgwVTdqTTJnU3U4Wng2Y0RNM3lQNjhRZXpLbkRxaXVYOHFXY0dyaUVzLVlaeC1TUURsMTBEakVqR283QUxyeW5xbGpQWkJVcG5KdXFoVTZPSmFGbmVGQTFKVUNZQ2Z5S3REd003cHdIcUxrZzlBTGtPcDc2ZDZuaXBZYXFSRmctU192dG1GQ1djUXdXR3hLVldUVzZBOTdzZzl0LWNzbUlEOEdNQjl6UjhaQVYzS2RTX0NhaUNGcGlQWEI1UDd3Q001ZVNwWEx6RWYyd01NWkZ1cmd4dllzVmh5aFBBc2w3MTNY.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2390,
      "limit": 0
    }
  }
}