{
  "slug": "in-store-retail-media-iab-grocery-tv-survey-finding-2026-10-18t15-6",
  "company": "In-store retail media (IAB + Grocery TV survey finding)",
  "headline": "43 percent of marketers underutilize in-store retail media.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "The Shelby Report",
  "source_url": "https://theshelbyreport.com/2026/10/05/survey-marketers-see-full-funnel-role-for-in-store-retail-media/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/in-store-retail-media-iab-grocery-tv-survey-finding-2026-10-18t15-6",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · Underdeployed channel insight · In-store retail media (IAB + Grocery TV survey finding)\n\n43 percent of marketers underutilize in-store retail media.\n\nif 43 percent of marketers are underutilizing in-store media, that means retailer inventory (available shelf space, digital screens, point-of-sale real estate) is available. Approach your retail partner this week and ask: what in-store media placements do you have available that are currently unfilled or underbought? Offer to fill them with a co-branded asset or a promotional display. In-store media is faster to deploy than paid digital and costs less per impression because you are paying for physical space, not CPM auctions. If your retail partner is not actively selling in-store media inventory, they are leaving margin on the table — and you can help fill it.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/in-store-retail-media-iab-grocery-tv-survey-finding-2026-10-18t15-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/in-store-retail-media-iab-grocery-tv-survey-finding-2026-10-18t15-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/in-store-retail-media-iab-grocery-tv-survey-finding-2026-10-18t15-6",
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      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · Underdeployed channel insight · In-store retail media (IAB + Grocery TV survey finding)\n\n43 percent of marketers underutilize in-store retail media.\n\nif 43 percent of marketers are underutilizing in-store media, that means retailer inventory (available shelf space, digital screens, point-of-sale real estate) is available. Approach your retail partner this week and ask: what in-store media placements do you have available that are currently unfilled or underbought? Offer to fill them with a co-branded asset or a promotional display. In-store media is faster to deploy than paid digital and costs less per impression because you are paying for physical space, not CPM auctions. If your retail partner is not actively selling in-store media inventory, they are leaving margin on the table — and you can help fill it.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/in-store-retail-media-iab-grocery-tv-survey-finding-2026-10-18t15-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/in-store-retail-media-iab-grocery-tv-survey-finding-2026-10-18t15-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/in-store-retail-media-iab-grocery-tv-survey-finding-2026-10-18t15-6",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · Underdeployed channel insight · In-store retail media (IAB + Grocery TV survey finding)\n\n43 percent of markete…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/in-store-retail-media-iab-grocery-tv-survey-finding-2026-10-18t15-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "43 percent of marketers underutilize in-store retail media.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nIAB and Grocery TV research found that 43 percent of marketers say they underutilize in-store retail media despite seeing a full-funnel role for it, per The Shelby Report.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if 43 percent of marketers are underutilizing in-store media, that means retailer inventory (available shelf space, digital screens, point-of-sale real estate) is available. Approach your retail partner this week and ask: what in-store media placements do you have available that are currently unfilled or underbought? Offer to fill them with a co-branded asset or a promotional display. In-store media is faster to deploy than paid digital and costs less per impression because you are paying for physical space, not CPM auctions. If your retail partner is not actively selling in-store media inventory, they are leaving margin on the table — and you can help fill it.\nWhat that means for you: if 43 percent of marketers are underutilizing in-store media, that means retailer inventory (available shelf space, digital screens, point-of-sale real estate) is available. Approach your retail partner this week and ask: what in-store media placements do you have available that are currently unfilled or underbought? Offer to fill them with a co-branded asset or a promotional display. In-store media is faster to deploy than paid digital and costs less per impression because you are paying for physical space, not CPM auctions. If your retail partner is not actively selling in-store media inventory, they are leaving margin on the table — and you can help fill it.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — The Shelby Report: https://theshelbyreport.com/2026/10/05/survey-marketers-see-full-funnel-role-for-in-store-retail-media/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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