{
  "slug": "in-store-retail-media-networks-2026-10-20t18-6",
  "company": "In-store retail media networks",
  "headline": "43% of retail media buyers underuse in-store media despite documented ROI.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "PPC Land / IAB Study",
  "source_url": "https://news.google.com/rss/articles/CBMijwFBVV95cUxNa0VwT1Fab3lCaWpsczNHdVpkUmtvSldwQTB0TVlOTEVFc2hKZFRmSU5pOFRLbU4tMG5TUVQ0am5SU1J0WGs4RXZQaUgwRTRmZWxYRnVvWGV0SUxicUQ2NGlZSE9EM2p3S05nN2lqMWM1Tk1JaElHcjdVZ2lYRTBmZ3NRZXBEdkw0OFZFMzVXTQ?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/in-store-retail-media-networks-2026-10-20t18-6",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · Marketer adoption gap in point-of-sale advertising · In-store retail media networks\n\n43% of retail media buyers underuse in-store media despite documented ROI.\n\nThis is asymmetric opportunity. Most DTC brands spend 100% on digital media where everyone else is also bidding. In-store media is inventory your retail partner is actively trying to fill. If you can produce a quick shelf talker and get it to 20 stores, the cost is nothing compared to a paid-social push, and the audience is captive. The lag time between creative production and seeing results is measured in days, not weeks. This is the move for brands already in retail that haven't systematized their point-of-sale creative. Spend two weeks making three great shelf-talker designs, ship them to your top 10 accounts, and measure what happens. Most teams skip this step entirely.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/in-store-retail-media-networks-2026-10-20t18-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/in-store-retail-media-networks-2026-10-20t18-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/in-store-retail-media-networks-2026-10-20t18-6",
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      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · Marketer adoption gap in point-of-sale advertising · In-store retail media networks\n\n43% of retail media buyers underuse in-store media despite documented ROI.\n\nThis is asymmetric opportunity. Most DTC brands spend 100% on digital media where everyone else is also bidding. In-store media is inventory your retail partner is actively trying to fill. If you can produce a quick shelf talker and get it to 20 stores, the cost is nothing compared to a paid-social push, and the audience is captive. The lag time between creative production and seeing results is measured in days, not weeks. This is the move for brands already in retail that haven't systematized their point-of-sale creative. Spend two weeks making three great shelf-talker designs, ship them to your top 10 accounts, and measure what happens. Most teams skip this step entirely.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/in-store-retail-media-networks-2026-10-20t18-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/in-store-retail-media-networks-2026-10-20t18-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/in-store-retail-media-networks-2026-10-20t18-6",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · Marketer adoption gap in point-of-sale advertising · In-store retail media networks\n\n43% of retail media buyers underuse in-store…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/in-store-retail-media-networks-2026-10-20t18-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "43% of retail media buyers underuse in-store media despite documented ROI.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nAn IAB study cited by PPC Land and Sixteen:Nine found that nearly half of retail media buyers report underutilizing in-store media placements, suggesting a gap between available channel capacity and advertiser confidence or knowledge.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if 43% of marketers are underspending on in-store media, that means 57% are spending, and they're capturing disproportionate shelf velocity and basket lift in their categories. Audit your current retail partners and ask what point-of-sale placements are available (shelf edge, endcap, checkout, digital display). Get the inventory list. Measure your baseline weekly velocity. Then produce three in-store creative variants (shelf talker, endcap banner, checkout sign) and test one placement per store for two weeks. Track the delta in units moved. The measurement is manual but immediate. If velocity lifts 10%+, scale the creative to all doors that will take it. Measurement: units moved, not impressions.\nWhat that means for you: This is asymmetric opportunity. Most DTC brands spend 100% on digital media where everyone else is also bidding. In-store media is inventory your retail partner is actively trying to fill. If you can produce a quick shelf talker and get it to 20 stores, the cost is nothing compared to a paid-social push, and the audience is captive. The lag time between creative production and seeing results is measured in days, not weeks. This is the move for brands already in retail that haven't systematized their point-of-sale creative. Spend two weeks making three great shelf-talker designs, ship them to your top 10 accounts, and measure what happens. Most teams skip this step entirely.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — PPC Land / IAB Study: https://news.google.com/rss/articles/CBMijwFBVV95cUxNa0VwT1Fab3lCaWpsczNHdVpkUmtvSldwQTB0TVlOTEVFc2hKZFRmSU5pOFRLbU4tMG5TUVQ0am5SU1J0WGs4RXZQaUgwRTRmZWxYRnVvWGV0SUxicUQ2NGlZSE9EM2p3S05nN2lqMWM1Tk1JaElHcjdVZ2lYRTBmZ3NRZXBEdkw0OFZFMzVXTQ?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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