{
  "slug": "influencer-marketing-industry-2026-08-25t03-7",
  "company": "Influencer Marketing Industry",
  "headline": "Influencer marketing budgets up 171% year-over-year at Creator Economy conference.",
  "topic": "{Stash Edge — Influencer & Seeding}",
  "source_name": "MSN",
  "source_url": "http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6a8d0582dd3d4b90835ac5701f67063f&url=https%3a%2f%2fwww.msn.com%2fen-us%2fmoney%2feconomy%2finfluencer-marketing-budgets-up-171-as-500-brands-convene-at-creator-economy-live-east%2far-AA28YtcO&c=6872663481012926403&mkt=en-us",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/influencer-marketing-industry-2026-08-25t03-7",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ PAPER · Industry spending shift toward creator partnerships · Influencer Marketing Industry\n\nInfluencer marketing budgets up 171% year-over-year at Creator Economy conference.\n\nWhen 500+ brands raise budgets in the same direction by the same magnitude in the same year, something structural has changed. The data is telling operators: paid social is expensive and declining in efficiency. Creator seeding is cheaper and moving product faster. This is not a guess or a hunch — it's visible in the budget moves. The brands winning right now are the ones who stopped splitting the difference and went all in on creator partnerships. The holdouts are still running 2022 playbooks.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/influencer-marketing-industry-2026-08-25t03-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/influencer-marketing-industry-2026-08-25t03-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/influencer-marketing-industry-2026-08-25t03-7",
      "chars": 1171,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Influencer & Seeding}\n◆ PAPER · Industry spending shift toward creator partnerships · Influencer Marketing Industry\n\nInfluencer marketing budgets up 171% year-over-year at Creator Economy conference.\n\nWhen 500+ brands raise budgets in the same direction by the same magnitude in the same year, something structural has changed. The data is telling operators: paid social is expensive and declining in efficiency. Creator seeding is cheaper and moving product faster. This is not a guess or a hunch — it's visible in the budget moves. The brands winning right now are the ones who stopped splitting the difference and went all in on creator partnerships. The holdouts are still running 2022 playbooks.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/influencer-marketing-industry-2026-08-25t03-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/influencer-marketing-industry-2026-08-25t03-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/influencer-marketing-industry-2026-08-25t03-7",
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ PAPER · Industry spending shift toward creator partnerships · Influencer Marketing Industry\n\nInfluencer marketing budgets up 171% year-over-ye…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/influencer-marketing-industry-2026-08-25t03-7",
      "chars": 300,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Influencer marketing budgets up 171% year-over-year at Creator Economy conference.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer MSN reporting on Creator Economy Live East 2026, more than 500 brands convened with 171% increase in influencer marketing budgets compared to prior year.\nHere's the cool part — the lever almost everyone misses (and you don't have to): a 171% budget increase across 500+ brands signals a tectonic shift — not a trend. Brands are not testing influencer marketing; they are abandoning other channels to fund it. For any product brand, if your influencer budget is not up 150%+ year-over-year while your paid social budget is flat or down, you are running the old playbook. Audit your budget allocation: how much goes to creator seeding vs. paid ads vs. owned channel? Most brands still run 60% paid, 30% owned, 10% creators. Flip it: 40% creators, 35% owned, 25% paid ads. Measure the CPM difference. If creator CPM is 50% lower than paid, move another 10% from paid into seeding.\nWhat that means for you: When 500+ brands raise budgets in the same direction by the same magnitude in the same year, something structural has changed. The data is telling operators: paid social is expensive and declining in efficiency. Creator seeding is cheaper and moving product faster. This is not a guess or a hunch — it's visible in the budget moves. The brands winning right now are the ones who stopped splitting the difference and went all in on creator partnerships. The holdouts are still running 2022 playbooks.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — MSN: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6a8d0582dd3d4b90835ac5701f67063f&url=https%3a%2f%2fwww.msn.com%2fen-us%2fmoney%2feconomy%2finfluencer-marketing-budgets-up-171-as-500-brands-convene-at-creator-economy-live-east%2far-AA28YtcO&c=6872663481012926403&mkt=en-us.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}