{
  "slug": "jersey-mikes-lowes-old-navy-2026-09-16t00-6",
  "company": "Jersey Mike's, Lowe's, Old Navy",
  "headline": "Large retailers shifting portfolio — digital spend surges as flagship consolidates.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "Marketing Dive",
  "source_url": "https://www.marketingdive.com/news/jersey-mikes-kicks-off-nfl-campaign-as-digital-marketing-spend-surges/830330/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/jersey-mikes-lowes-old-navy-2026-09-16t00-6",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · Digital-first marketing reallocation · Jersey Mike's, Lowe's, Old Navy\n\nLarge retailers shifting portfolio — digital spend surges as flagship consolidates.\n\nif you're a mid-size retailer with a national footprint, stop thinking of 'brand' and 'performance' as separate budgets. Merge them. Every ad should have a measurable outcome — a store visit, a unit sale, a repeat order. The brands winning are the ones that measure a coffee pod sold from a sponsored post the same way they measure foot traffic from a billboard. Allocate 60% of budget to performance, 30% to owned channels, 10% to brand-awareness experiments. Reverse it in three months and measure which drives more repeat customers.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/jersey-mikes-lowes-old-navy-2026-09-16t00-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/jersey-mikes-lowes-old-navy-2026-09-16t00-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/jersey-mikes-lowes-old-navy-2026-09-16t00-6",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · Digital-first marketing reallocation · Jersey Mike's, Lowe's, Old Navy\n\nLarge retailers shifting portfolio — digital spend surges as flagship consolidates.\n\nif you're a mid-size retailer with a national footprint, stop thinking of 'brand' and 'performance' as separate budgets. Merge them. Every ad should have a measurable outcome — a store visit, a unit sale, a repeat order. The brands winning are the ones that measure a coffee pod sold from a sponsored post the same way they measure foot traffic from a billboard. Allocate 60% of budget to performance, 30% to owned channels, 10% to brand-awareness experiments. Reverse it in three months and measure which drives more repeat customers.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/jersey-mikes-lowes-old-navy-2026-09-16t00-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/jersey-mikes-lowes-old-navy-2026-09-16t00-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/jersey-mikes-lowes-old-navy-2026-09-16t00-6",
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      "body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · Digital-first marketing reallocation · Jersey Mike's, Lowe's, Old Navy\n\nLarge retailers shifting portfolio — digital spend surges as…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/jersey-mikes-lowes-old-navy-2026-09-16t00-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Large retailers shifting portfolio — digital spend surges as flagship consolidates.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nJersey Mike's kicked off an NFL campaign as digital marketing spend surges; Lowe's CMO added digital commerce to her purview; Old Navy launched a new activewear subbrand — all signaling a shift toward direct-to-consumer and digital-first strategies, per Marketing Dive and Retail Dive.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you're a mid-size retailer with a national footprint, stop thinking of 'brand' and 'performance' as separate budgets. Merge them. Every ad should have a measurable outcome — a store visit, a unit sale, a repeat order. The brands winning are the ones that measure a coffee pod sold from a sponsored post the same way they measure foot traffic from a billboard. Allocate 60% of budget to performance, 30% to owned channels, 10% to brand-awareness experiments. Reverse it in three months and measure which drives more repeat customers.\nWhat that means for you: if you're a mid-size retailer with a national footprint, stop thinking of 'brand' and 'performance' as separate budgets. Merge them. Every ad should have a measurable outcome — a store visit, a unit sale, a repeat order. The brands winning are the ones that measure a coffee pod sold from a sponsored post the same way they measure foot traffic from a billboard. Allocate 60% of budget to performance, 30% to owned channels, 10% to brand-awareness experiments. Reverse it in three months and measure which drives more repeat customers.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Marketing Dive: https://www.marketingdive.com/news/jersey-mikes-kicks-off-nfl-campaign-as-digital-marketing-spend-surges/830330/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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