{
  "slug": "kate-farms-2026-07-28t12-1",
  "company": "Kate Farms",
  "headline": "Redesigned products for GLP-1 users, expanded Walmart presence.",
  "topic": "{Stash Edge — Brand-Story Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/operations/designing-products-with-glp-1-users-in-mind-helped-kate-farms-expand-its-walmart-presence/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/kate-farms-2026-07-28t12-1",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Brand-Story Play}\n◆ DIAMOND · Product formulation for health-trend users · Kate Farms\n\nRedesigned products for GLP-1 users, expanded Walmart presence.\n\nMost brands see a trend and make a marketing deck. Kate Farms saw GLP-1 adoption and asked: what do these people actually need to eat? Then they made it. The buyer didn't have to imagine fit—the product fit already existed. That's the move. You don't have to chase every trend. You have to see which ones your current buyer is already inside and make the thing they need.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/kate-farms-2026-07-28t12-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/kate-farms-2026-07-28t12-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/kate-farms-2026-07-28t12-1",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Brand-Story Play}\n◆ DIAMOND · Product formulation for health-trend users · Kate Farms\n\nRedesigned products for GLP-1 users, expanded Walmart presence.\n\nMost brands see a trend and make a marketing deck. Kate Farms saw GLP-1 adoption and asked: what do these people actually need to eat? Then they made it. The buyer didn't have to imagine fit—the product fit already existed. That's the move. You don't have to chase every trend. You have to see which ones your current buyer is already inside and make the thing they need.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/kate-farms-2026-07-28t12-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/kate-farms-2026-07-28t12-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/kate-farms-2026-07-28t12-1",
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      "body": "{Stash Edge — Brand-Story Play}\n◆ DIAMOND · Product formulation for health-trend users · Kate Farms\n\nRedesigned products for GLP-1 users, expanded Walmart presence.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/kate-farms-2026-07-28t12-1",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Redesigned products for GLP-1 users, expanded Walmart presence.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nKate Farms, a supplement brand founded in 2012 for pediatric tube feeding, redesigned its product line to serve GLP-1 users and secured expanded shelf space at Walmart as a result, per Modern Retail.\nHere's the cool part — the lever almost everyone misses (and you don't have to): don't pitch the trend. Reformulate for the trend's real outcome. GLP-1 users need specific protein and nutrient profiles—Kate Farms named that gap, rebuilt the formula, and walked into Walmart's buyer meeting with a product that already solved the problem. Pick one health macro your audience is chasing (protein, fiber, low-sugar) and rebuild your SKU around it. The shelf space follows the product, not the pitch.\nWhat that means for you: Most brands see a trend and make a marketing deck. Kate Farms saw GLP-1 adoption and asked: what do these people actually need to eat? Then they made it. The buyer didn't have to imagine fit—the product fit already existed. That's the move. You don't have to chase every trend. You have to see which ones your current buyer is already inside and make the thing they need.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/operations/designing-products-with-glp-1-users-in-mind-helped-kate-farms-expand-its-walmart-presence/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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