{
  "slug": "keep-converting-2026-09-14t21-2",
  "company": "Keep Converting",
  "headline": "Conversion-rate startup raises $2M pre-seed to tackle e-commerce checkout friction.",
  "topic": "{Stash Edge — Email & DM Funnel}",
  "source_name": "voiceofalexandria.com",
  "source_url": "https://news.google.com/rss/articles/CBMioAJBVV95cUxPM2F2dmR4SFVPaFFsZTlfczdzeTNGZzZOVzZiTW9qUFBYb254S25LcGxmVkFRaEdzMU8yZEtkeHBXMkdyOGY1Q0FzbEZEem9IYk13VkU1ME5oczVQTnZMdGFvNEcxOWtqbUU2RzhsdlNtVXYyd0F0VVRtV2lPaWVNdmFNWklVQVdneEtVS3FvUFNxWG5Ld1FlLUp6YnFTTjdOYUNsRFZsNENTOWdhSDVGMGI2NlhwTHF5b1ZvRDZCSlJFRmFNY2pBbGNHR1A0NTJJUG81VXVVOEtLYW9zbkVVLU80cXhmeWlfc3FDRE9iVlltT081NkpSVjdTWlFaT3licU9BMXlyNl9hQzBJVEhIY0JFQ0RFNmF0RlRueGU3N1M?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/keep-converting-2026-09-14t21-2",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Email & DM Funnel}\n◆ PLATINUM · Venture funding for conversion optimization · Keep Converting\n\nConversion-rate startup raises $2M pre-seed to tackle e-commerce checkout friction.\n\nThe venture capital flowing into conversion tech tells you that the low-hanging fruit in e-commerce is not new customers—it is keeping the ones you already have through checkout. Most DTC brands are running $20 ads to acquire a $30 customer, then losing them at cart because the shipping cost surprised them or the form was three steps too long. Fix your checkout before you optimize your ad spend.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/keep-converting-2026-09-14t21-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/keep-converting-2026-09-14t21-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/keep-converting-2026-09-14t21-2",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Email & DM Funnel}\n◆ PLATINUM · Venture funding for conversion optimization · Keep Converting\n\nConversion-rate startup raises $2M pre-seed to tackle e-commerce checkout friction.\n\nThe venture capital flowing into conversion tech tells you that the low-hanging fruit in e-commerce is not new customers—it is keeping the ones you already have through checkout. Most DTC brands are running $20 ads to acquire a $30 customer, then losing them at cart because the shipping cost surprised them or the form was three steps too long. Fix your checkout before you optimize your ad spend.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/keep-converting-2026-09-14t21-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/keep-converting-2026-09-14t21-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/keep-converting-2026-09-14t21-2",
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      "body": "{Stash Edge — Email & DM Funnel}\n◆ PLATINUM · Venture funding for conversion optimization · Keep Converting\n\nConversion-rate startup raises $2M pre-seed to tackle e-commerce checkout friction.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/keep-converting-2026-09-14t21-2",
      "chars": 297,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Conversion-rate startup raises $2M pre-seed to tackle e-commerce checkout friction.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nKeep Converting exited stealth with a $2M pre-seed round focused on reducing e-commerce conversion friction, per voiceofalexandria.com.\nHere's the cool part — the lever almost everyone misses (and you don't have to): every brand is obsessed with CAC and ROAS, but the easiest revenue sits in checkout optimization. Before you spend another dollar on ads, run a full audit of your cart abandonment rate and the exact step where carts drop. Most brands lose 20-30 percent at payment method selection or shipping-cost reveal. A simple, one-question redesign or a real-time shipping calculator can recover that leakage. The money is already in the funnel; the friction is just too high.\nWhat that means for you: The venture capital flowing into conversion tech tells you that the low-hanging fruit in e-commerce is not new customers—it is keeping the ones you already have through checkout. Most DTC brands are running $20 ads to acquire a $30 customer, then losing them at cart because the shipping cost surprised them or the form was three steps too long. Fix your checkout before you optimize your ad spend.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — voiceofalexandria.com: https://news.google.com/rss/articles/CBMioAJBVV95cUxPM2F2dmR4SFVPaFFsZTlfczdzeTNGZzZOVzZiTW9qUFBYb254S25LcGxmVkFRaEdzMU8yZEtkeHBXMkdyOGY1Q0FzbEZEem9IYk13VkU1ME5oczVQTnZMdGFvNEcxOWtqbUU2RzhsdlNtVXYyd0F0VVRtV2lPaWVNdmFNWklVQVdneEtVS3FvUFNxWG5Ld1FlLUp6YnFTTjdOYUNsRFZsNENTOWdhSDVGMGI2NlhwTHF5b1ZvRDZCSlJFRmFNY2pBbGNHR1A0NTJJUG81VXVVOEtLYW9zbkVVLU80cXhmeWlfc3FDRE9iVlltT081NkpSVjdTWlFaT3licU9BMXlyNl9hQzBJVEhIY0JFQ0RFNmF0RlRueGU3N1M?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}