{
  "slug": "kohls-2026-08-28t06-6",
  "company": "Kohl's",
  "headline": "Unifying marketing and digital under one chief customer officer role.",
  "topic": "{Stash Edge — Community Play}",
  "source_name": "Marketing Dive",
  "source_url": "https://www.marketingdive.com/news/kohls-names-first-chief-customer-officer-elevates-cx/828922/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/kohls-2026-08-28t06-6",
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      "body": "{Stash Edge — Community Play}\n◆ GRAPHITE · Organizational restructuring for omnichannel cohesion · Kohl's\n\nUnifying marketing and digital under one chief customer officer role.\n\nMost retailers have enough smart people to see the silo problem. The hard part is the org restructure — power, budget, egos. Kohl's pulled the trigger. Worth watching if the move actually shows up in their customer experience or if it is a title with no teeth.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/kohls-2026-08-28t06-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/kohls-2026-08-28t06-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/kohls-2026-08-28t06-6",
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      "alt_body": "{Stash Edge — Community Play}\n◆ GRAPHITE · Organizational restructuring for omnichannel cohesion · Kohl's\n\nUnifying marketing and digital under one chief customer officer role.\n\nMost retailers have enough smart people to see the silo problem. The hard part is the org restructure — power, budget, egos. Kohl's pulled the trigger. Worth watching if the move actually shows up in their customer experience or if it is a title with no teeth.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/kohls-2026-08-28t06-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/kohls-2026-08-28t06-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/kohls-2026-08-28t06-6",
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      "body": "{Stash Edge — Community Play}\n◆ GRAPHITE · Organizational restructuring for omnichannel cohesion · Kohl's\n\nUnifying marketing and digital under one chief customer officer role.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/kohls-2026-08-28t06-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Unifying marketing and digital under one chief customer officer role.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nKohl's created a new chief customer officer role uniting marketing and digital teams, per Marketing Dive, to break silos and drive consistent omnichannel experience.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if marketing reports to one silo and e-commerce to another, you are shipping a fractured customer experience. A small brand can test this by running one promotion across email, social, and web and timing them to hit the same day — not staggered, not testing one channel at a time. If the coordinated push outperforms historical channel-by-channel sends by even 10%, you have proof that alignment is worth the org change. Do not wait for a title; start acting like the channels are one team.\nWhat that means for you: Most retailers have enough smart people to see the silo problem. The hard part is the org restructure — power, budget, egos. Kohl's pulled the trigger. Worth watching if the move actually shows up in their customer experience or if it is a title with no teeth.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Marketing Dive: https://www.marketingdive.com/news/kohls-names-first-chief-customer-officer-elevates-cx/828922/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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