{
  "slug": "kroger-2026-09-12t06-6",
  "company": "Kroger",
  "headline": "Retail media profit hit highest growth since 2021.",
  "topic": "{Stash Edge — Email & DM Funnel}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/krogers-ad-business-sees-most-profit-growth-since-2021/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/kroger-2026-09-12t06-6",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Email & DM Funnel}\n◆ GRAPHITE · Internal ad network expansion · Kroger\n\nRetail media profit hit highest growth since 2021.\n\nif you sell physical products into grocers, Kroger's retail media growth is your alarm bell to negotiate shelf placement and demo support via their ad network, not just via traditional slotting. Kroger's sales team will now prioritize brands that buy ads alongside shelf space because the bundle lifts both metrics. A CPG or food brand can ask their account manager: 'What's the minimum ad spend to qualify for a prime shelf location?' The answer is now a standard question. If you're not buying ads inside their network, you're losing shelf visibility to brands that are. Start with a $5K-10K test, run house-imprinted product ads targeting your demographic and Kroger's loyalty members, measure lift-in-sales via their scanning data, and use the result to negotiate better pricing on the next slotting contract.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/kroger-2026-09-12t06-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/kroger-2026-09-12t06-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/kroger-2026-09-12t06-6",
      "chars": 1339,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Email & DM Funnel}\n◆ GRAPHITE · Internal ad network expansion · Kroger\n\nRetail media profit hit highest growth since 2021.\n\nif you sell physical products into grocers, Kroger's retail media growth is your alarm bell to negotiate shelf placement and demo support via their ad network, not just via traditional slotting. Kroger's sales team will now prioritize brands that buy ads alongside shelf space because the bundle lifts both metrics. A CPG or food brand can ask their account manager: 'What's the minimum ad spend to qualify for a prime shelf location?' The answer is now a standard question. If you're not buying ads inside their network, you're losing shelf visibility to brands that are. Start with a $5K-10K test, run house-imprinted product ads targeting your demographic and Kroger's loyalty members, measure lift-in-sales via their scanning data, and use the result to negotiate better pricing on the next slotting contract.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/kroger-2026-09-12t06-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/kroger-2026-09-12t06-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/kroger-2026-09-12t06-6",
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      "body": "{Stash Edge — Email & DM Funnel}\n◆ GRAPHITE · Internal ad network expansion · Kroger\n\nRetail media profit hit highest growth since 2021.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/kroger-2026-09-12t06-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Retail media profit hit highest growth since 2021.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nKroger reported its strongest retail media profit growth since 2021, per Modern Retail, as the grocery chain leans deeper into owned-audience ad sales.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you sell physical products into grocers, Kroger's retail media growth is your alarm bell to negotiate shelf placement and demo support via their ad network, not just via traditional slotting. Kroger's sales team will now prioritize brands that buy ads alongside shelf space because the bundle lifts both metrics. A CPG or food brand can ask their account manager: 'What's the minimum ad spend to qualify for a prime shelf location?' The answer is now a standard question. If you're not buying ads inside their network, you're losing shelf visibility to brands that are. Start with a $5K-10K test, run house-imprinted product ads targeting your demographic and Kroger's loyalty members, measure lift-in-sales via their scanning data, and use the result to negotiate better pricing on the next slotting contract.\nWhat that means for you: if you sell physical products into grocers, Kroger's retail media growth is your alarm bell to negotiate shelf placement and demo support via their ad network, not just via traditional slotting. Kroger's sales team will now prioritize brands that buy ads alongside shelf space because the bundle lifts both metrics. A CPG or food brand can ask their account manager: 'What's the minimum ad spend to qualify for a prime shelf location?' The answer is now a standard question. If you're not buying ads inside their network, you're losing shelf visibility to brands that are. Start with a $5K-10K test, run house-imprinted product ads targeting your demographic and Kroger's loyalty members, measure lift-in-sales via their scanning data, and use the result to negotiate better pricing on the next slotting contract.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/krogers-ad-business-sees-most-profit-growth-since-2021/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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