{
  "slug": "kroger-2026-09-12t09-6",
  "company": "Kroger",
  "headline": "Retail media profit growth hit highest level since 2021.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/krogers-ad-business-sees-most-profit-growth-since-2021/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/kroger-2026-09-12t09-6",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · In-store advertising as margin accelerator · Kroger\n\nRetail media profit growth hit highest level since 2021.\n\nRetail media is the quiet thing eating everyone's lunch. It used to be: buy shelf space, hope people find it. Now the shelf itself is an ad network. If you're a brand paying for Instagram ads to drive web traffic, but you also distribute through grocery, you're missing the faster conversion. In-store buys move faster at lower CAC.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/kroger-2026-09-12t09-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/kroger-2026-09-12t09-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/kroger-2026-09-12t09-6",
      "chars": 879,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · In-store advertising as margin accelerator · Kroger\n\nRetail media profit growth hit highest level since 2021.\n\nRetail media is the quiet thing eating everyone's lunch. It used to be: buy shelf space, hope people find it. Now the shelf itself is an ad network. If you're a brand paying for Instagram ads to drive web traffic, but you also distribute through grocery, you're missing the faster conversion. In-store buys move faster at lower CAC.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/kroger-2026-09-12t09-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/kroger-2026-09-12t09-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/kroger-2026-09-12t09-6",
      "alt_chars": 879,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · In-store advertising as margin accelerator · Kroger\n\nRetail media profit growth hit highest level since 2021.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/kroger-2026-09-12t09-6",
      "chars": 253,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Retail media profit growth hit highest level since 2021.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nKroger reported its strongest retail media profit growth since 2021, per Modern Retail.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you sell through a grocer with a retail media network (Kroger, Target, Walmart), run a small test: bid for a shelf-banner placement in the category aisle for two weeks during peak shopping day. Measure foot traffic (the grocer's system shows this), compare to your baseline cart adds. If shelf placement lifts adds by 15% or more, budget for a full-season run. This is cheaper than DTC paid ads and you're reaching in-store buyers already decided to shop.\nWhat that means for you: Retail media is the quiet thing eating everyone's lunch. It used to be: buy shelf space, hope people find it. Now the shelf itself is an ad network. If you're a brand paying for Instagram ads to drive web traffic, but you also distribute through grocery, you're missing the faster conversion. In-store buys move faster at lower CAC.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/krogers-ad-business-sees-most-profit-growth-since-2021/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 1788,
      "limit": 0
    }
  }
}