{
  "slug": "kroger-2026-09-12t12-2",
  "company": "Kroger",
  "headline": "Retail media profits hit highest growth rate since 2021.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/krogers-ad-business-sees-most-profit-growth-since-2021/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/kroger-2026-09-12t12-2",
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      "body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Retail media expansion · Kroger\n\nRetail media profits hit highest growth rate since 2021.\n\nRetail media feels like paying rent on a shelf you already bought. But it's not — it's paying for the attention of someone holding a cart and ready to buy, right now, in that aisle. The reason Kroger's retail media profits are climbing is because brands finally got it: a shopper in the milk aisle is worth 100x more than a shopper scrolling at home. If you have a food or beverage brand at retail, you should be testing Kroger's retail media before you test another paid platform.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/kroger-2026-09-12t12-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/kroger-2026-09-12t12-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/kroger-2026-09-12t12-2",
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      "alt_body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Retail media expansion · Kroger\n\nRetail media profits hit highest growth rate since 2021.\n\nRetail media feels like paying rent on a shelf you already bought. But it's not — it's paying for the attention of someone holding a cart and ready to buy, right now, in that aisle. The reason Kroger's retail media profits are climbing is because brands finally got it: a shopper in the milk aisle is worth 100x more than a shopper scrolling at home. If you have a food or beverage brand at retail, you should be testing Kroger's retail media before you test another paid platform.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/kroger-2026-09-12t12-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/kroger-2026-09-12t12-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/kroger-2026-09-12t12-2",
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      "body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Retail media expansion · Kroger\n\nRetail media profits hit highest growth rate since 2021.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/kroger-2026-09-12t12-2",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Retail media profits hit highest growth rate since 2021.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nKroger reported its retail media profit growth outpaced all prior years since 2021, per Modern Retail, signaling a major shift in how grocery chains monetize shelf.\nHere's the cool part — the lever almost everyone misses (and you don't have to): retail media is not a growth channel for brands — it's a margin channel for retailers. But for a brand trying to win on a Kroger shelf against 5 competitors in the same category, a paid placement at eye level is cheaper than a national paid campaign and reaches only the people already in the buying moment. Test a sponsored product placement in Kroger's ad network instead of running Instagram ads to grocery shoppers. You reach buyers with intent, not interest.\nWhat that means for you: Retail media feels like paying rent on a shelf you already bought. But it's not — it's paying for the attention of someone holding a cart and ready to buy, right now, in that aisle. The reason Kroger's retail media profits are climbing is because brands finally got it: a shopper in the milk aisle is worth 100x more than a shopper scrolling at home. If you have a food or beverage brand at retail, you should be testing Kroger's retail media before you test another paid platform.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/krogers-ad-business-sees-most-profit-growth-since-2021/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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