{
  "slug": "kroger-2026-09-13t09-5",
  "company": "Kroger",
  "headline": "Retail media profit hit highest growth since 2021.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/krogers-ad-business-sees-most-profit-growth-since-2021/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/kroger-2026-09-13t09-5",
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      "body": "{Stash Edge — Pricing Play}\n◆ STEEL · Advertising business acceleration · Kroger\n\nRetail media profit hit highest growth since 2021.\n\nif you sell a physical product at retail, you are now competing for shelf space against advertising margins. Kroger's store is becoming a media platform. As a brand, the play is not to fight this; it's to use it. If Kroger is accelerating retail-media revenue, they are aggressive about which brands get featured placement. Test retail-media buys in Kroger's network before you push for shelf expansion — prove the brand moves in their owned channels first, then ask for better shelf placement.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/kroger-2026-09-13t09-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/kroger-2026-09-13t09-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/kroger-2026-09-13t09-5",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Pricing Play}\n◆ STEEL · Advertising business acceleration · Kroger\n\nRetail media profit hit highest growth since 2021.\n\nif you sell a physical product at retail, you are now competing for shelf space against advertising margins. Kroger's store is becoming a media platform. As a brand, the play is not to fight this; it's to use it. If Kroger is accelerating retail-media revenue, they are aggressive about which brands get featured placement. Test retail-media buys in Kroger's network before you push for shelf expansion — prove the brand moves in their owned channels first, then ask for better shelf placement.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/kroger-2026-09-13t09-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/kroger-2026-09-13t09-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/kroger-2026-09-13t09-5",
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      "body": "{Stash Edge — Pricing Play}\n◆ STEEL · Advertising business acceleration · Kroger\n\nRetail media profit hit highest growth since 2021. If you sell a physical product at retail, you are now competing for…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/kroger-2026-09-13t09-5",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Retail media profit hit highest growth since 2021.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nKroger reported its retail media business achieved its best profit-growth rate since 2021, underscoring the grocery chain's shift toward advertising as a high-margin revenue stream, per Modern Retail.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you sell a physical product at retail, you are now competing for shelf space against advertising margins. Kroger's store is becoming a media platform. As a brand, the play is not to fight this; it's to use it. If Kroger is accelerating retail-media revenue, they are aggressive about which brands get featured placement. Test retail-media buys in Kroger's network before you push for shelf expansion — prove the brand moves in their owned channels first, then ask for better shelf placement.\nWhat that means for you: if you sell a physical product at retail, you are now competing for shelf space against advertising margins. Kroger's store is becoming a media platform. As a brand, the play is not to fight this; it's to use it. If Kroger is accelerating retail-media revenue, they are aggressive about which brands get featured placement. Test retail-media buys in Kroger's network before you push for shelf expansion — prove the brand moves in their owned channels first, then ask for better shelf placement.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/krogers-ad-business-sees-most-profit-growth-since-2021/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}