{
  "slug": "kroger-2026-09-13t15-6",
  "company": "Kroger",
  "headline": "Kroger's retail media business reports strongest profit growth since 2021.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/krogers-ad-business-sees-most-profit-growth-since-2021/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/kroger-2026-09-13t15-6",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · Retail media network profitability · Kroger\n\nKroger's retail media business reports strongest profit growth since 2021.\n\nGrocery chains have finally figured out what was obvious five years ago: they have better first-party data than any ad platform. They know who's buying what, when, and where. Kroger's retail media profit surge isn't about innovation — it's about scaling what already works. If you're a brand selling through them, you need to shift budget into their ad network. The days of negotiating shelf space purely through direct relationships are ending.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/kroger-2026-09-13t15-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/kroger-2026-09-13t15-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/kroger-2026-09-13t15-6",
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      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · Retail media network profitability · Kroger\n\nKroger's retail media business reports strongest profit growth since 2021.\n\nGrocery chains have finally figured out what was obvious five years ago: they have better first-party data than any ad platform. They know who's buying what, when, and where. Kroger's retail media profit surge isn't about innovation — it's about scaling what already works. If you're a brand selling through them, you need to shift budget into their ad network. The days of negotiating shelf space purely through direct relationships are ending.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/kroger-2026-09-13t15-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/kroger-2026-09-13t15-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/kroger-2026-09-13t15-6",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · Retail media network profitability · Kroger\n\nKroger's retail media business reports strongest profit growth since 2021.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/kroger-2026-09-13t15-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Kroger's retail media business reports strongest profit growth since 2021.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nKroger reported its best retail media profit growth since 2021, signaling the increasing centrality of its ad business to the grocery chain's bottom line, per Modern Retail.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you're selling CPG or food products through major grocers, your media spend in their ad network is now as important as your promotional spend. Ask your retail contacts directly: what is the CPM for your brand's placements, and how does it compare to competitors? Then calculate the ROI — if you spend $1 on a Kroger ad impression, how much incremental revenue do you drive? If you can't answer it, your account manager will. That number determines whether media should come out of brand budget or trade budget.\nWhat that means for you: Grocery chains have finally figured out what was obvious five years ago: they have better first-party data than any ad platform. They know who's buying what, when, and where. Kroger's retail media profit surge isn't about innovation — it's about scaling what already works. If you're a brand selling through them, you need to shift budget into their ad network. The days of negotiating shelf space purely through direct relationships are ending.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/krogers-ad-business-sees-most-profit-growth-since-2021/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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