{
  "slug": "kroger-precision-marketing-2026-09-15t09-4",
  "company": "Kroger Precision Marketing",
  "headline": "Kroger's ad business profit jumps 24% in Q2 2026.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "Digiday",
  "source_url": "https://digiday.com/media/krogers-ad-business-sees-most-profit-growth-since-2021/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/kroger-precision-marketing-2026-09-15t09-4",
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      "body": "{Stash Edge — Pricing Play}\n◆ SILVER · First-party data retail advertising, shopper intelligence monetization · Kroger Precision Marketing\n\nKroger's ad business profit jumps 24% in Q2 2026.\n\nKroger isn't inventing retail media; they're just naming it and charging for it. Any retailer or brand with a direct relationship to end buyers can do this. If you're a small retailer, you've got email to your shoppers and shelf space—both are media properties. If you're a brand, you can negotiate placement AND media rates with retailers instead of just asking for a deal. This is where retail goes in 2026.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/kroger-precision-marketing-2026-09-15t09-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/kroger-precision-marketing-2026-09-15t09-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/kroger-precision-marketing-2026-09-15t09-4",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Pricing Play}\n◆ SILVER · First-party data retail advertising, shopper intelligence monetization · Kroger Precision Marketing\n\nKroger's ad business profit jumps 24% in Q2 2026.\n\nKroger isn't inventing retail media; they're just naming it and charging for it. Any retailer or brand with a direct relationship to end buyers can do this. If you're a small retailer, you've got email to your shoppers and shelf space—both are media properties. If you're a brand, you can negotiate placement AND media rates with retailers instead of just asking for a deal. This is where retail goes in 2026.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/kroger-precision-marketing-2026-09-15t09-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/kroger-precision-marketing-2026-09-15t09-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/kroger-precision-marketing-2026-09-15t09-4",
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      "body": "{Stash Edge — Pricing Play}\n◆ SILVER · First-party data retail advertising, shopper intelligence monetization · Kroger Precision Marketing\n\nKroger's ad business profit jumps 24% in Q2…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/kroger-precision-marketing-2026-09-15t09-4",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Kroger's ad business profit jumps 24% in Q2 2026.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nProfit for Kroger Precision Marketing grew 24% in Q2 2026, per Kroger's financial earnings release cited by Digiday.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you operate a retail property (physical store, DTC platform, loyalty program with transaction data), you're sitting on a second revenue stream. Brands will pay premium rates to reach *your* buyers at the moment of consideration—shelf placement, email to your list, in-app recommendations. For a physical-product brand: negotiate shelf advertising directly with retailers as a separate line item, not a discount. For a retailer: every shelf spot, email slot, and app placement is an ad unit—price it that way.\nWhat that means for you: Kroger isn't inventing retail media; they're just naming it and charging for it. Any retailer or brand with a direct relationship to end buyers can do this. If you're a small retailer, you've got email to your shoppers and shelf space—both are media properties. If you're a brand, you can negotiate placement AND media rates with retailers instead of just asking for a deal. This is where retail goes in 2026.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Digiday: https://digiday.com/media/krogers-ad-business-sees-most-profit-growth-since-2021/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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